Search Engine Optimization (SEO): A Guide for Nonprofits
NonProfit PRO
JUNE 10, 2024
Only 37% of nonprofits implement a search engine optimization strategy. Let’s explore how SEO can boost your online presence.
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Byte Technology
SEPTEMBER 16, 2021
Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. What is SEO? How does it Work? Google, Bing, Yahoo!
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Nonprofit Tech for Good
FEBRUARY 22, 2021
Nonprofits need to be visible on the internet, but getting to a place where your organization shows up in search results or becomes featured content takes time, money, and expertise. This is where Google Ad Grants — if used correctly — can be an invaluable boost for your online presence.
Nonprofit Tech for Good
JULY 4, 2021
Those aboard the online fundraising train tend to not look back. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020. Even if you’re confident that online fundraising is the right direction, it’s hard to know how and where to get started. Catch donors while they’re already shopping.
Nonprofit Tech for Good
NOVEMBER 10, 2024
This is why every nonprofit should be focused on expanding their online presence. Advocates may not always be able to give in-person time or money, but they help spread awareness and strengthen the cause through their online engagements. Outbound Engagement is the next step for nonprofits aiming to grow their online community.
sgEngage
NOVEMBER 27, 2024
Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. In this article, we will cover online fundraising methods, tools, and some quick tips to get your nonprofit started!
Nonprofit Tech for Good
JUNE 23, 2020
Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.
Nonprofit Tech for Good
NOVEMBER 26, 2024
Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. Installing a robust SSL certificate on your website helps protect confidential contact and financial information when when donors make an online donation and builds trust among users by assuring them that your site is secure.
Nonprofit Tech for Good
JUNE 13, 2019
By Alec Green , Chief Marketing Evangelist at NonprofitReady.org , an online hub of 400+ free online courses in topics ranging from fundraising to grant writing, leadership to program management. Today, a wide variety of organizations have made engaging learning opportunities available online.
VentureBeat
MARCH 19, 2025
SEARCH-R1 trains LLMs to gradually think and conduct online search as they generate answers for reasoning problems. Read More
Nonprofit Tech for Good
JANUARY 3, 2021
It represents you online 24/7, bringing your work to life and motivating supporters. 54% of donors worldwide prefer to give online, and up to 20% of donors are most inspired to give by a nonprofit’s website. Ready to improve your nonprofit’s online presence? 3) Optimize for Search Engines.
Greater Giving
MARCH 27, 2025
Building a strong online presence is one of the most exciting and impactful ways to amplify your nonprofits reach. Your nonprofit can use the online landscape to cultivate meaningful relationships with donors, volunteers, and beneficiaries. When creating your pages, keep search engine optimization (SEO) best practices in mind.
Nonprofit Tech for Good
MAY 8, 2019
Successful nonprofits respond to significant change by reevaluating their strategy—and that includes their online strategy. The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Do your online efforts reflect those changes?
Mashable Tech
FEBRUARY 13, 2025
The majority of youth surveyed instead consult online resources, including social media, in conjunction with seeking or receiving mental health care and treatment. How to safely explore self-diagnosis Chatterjee does encourage young people to adopt a few key strategies when attempting to self-diagnose their mental health concerns online.
Nonprofit Tech for Good
MARCH 29, 2021
SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website. Your webmaster can help with this.
Fast Company Tech
MARCH 17, 2025
With the help of online gambling companies such as DraftKings, legal sports betting brought in $13.7 Growing up in an era where everything is online, sports betting has just become another piece of that. Sports betting has been a huge growth industry in the U.S. since it was legalized nearly seven years ago.
Nonprofit Tech for Good
OCTOBER 12, 2022
The websites listed below can help your nonprofit search and apply for grant funding. Grant Gopher is a simple and powerful grant research database that nonprofits can search by state, county, program, and keywords. Grants.gov enables grant seekers to search for federal grants offered by the U.S. in 2021 to $90.88 Government.
Nonprofit Tech for Good
JANUARY 19, 2024
Search Engine Optimization. But why not try to make every inch of your online presence count? It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. When a search engine crawls your site, it sees words and code—not the image.
TechSpot
JUNE 1, 2024
Google has outlined some tweaks planned for the search engine's new AI Overviews, which immediately faced online ridicule following its launch. Despite inherent problems with generative AI that tech giants have yet to fix, Google intends to stay the course with AI-powered search results. Read Entire Article
TechSpot
DECEMBER 25, 2024
Google is proposing to modify its agreements with Apple and other partners regarding default search engine settings on new devices. ruling that found the tech giant unlawfully dominating the online search market. This comes in response to a recent U.S. Read Entire Article
Nonprofit Tech for Good
AUGUST 24, 2020
Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Second, search engines are consistently searching the web to index fresh content. Nonprofits that regularly post new content with keywords in the title are much more likely to get noticed by search engines, especially Google.
Get Fully Funded
DECEMBER 17, 2024
Many organizations are experts at driving traffic to their online donation forms, but plenty struggle to actually secure donations and reach their fundraising goals. Explore Kindfuls online fundraising software roundup to understand the current software landscape for nonprofits. Add a matching gift search tool.
Mashable Tech
FEBRUARY 24, 2025
If you look at Google Trends for searches about aviation accidents and incidents, we're searching for them nearly 50 times more often now than we were at any point since Google started collecting data — including when the infamous lost Malaysia Airlines Flight 370 that took over our breaking news banners in 2014.
Candid
JANUARY 14, 2025
We saw significant spikes in overall traffic, nonprofit profile views, and searches. Health-related organizations led subject area searches The increase in total views of Candid nonprofit profiles was driven in part by a spike in searches. So, you might be curious to know more about the kinds of searches being conducted.
Nonprofit Tech for Good
MAY 14, 2023
Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.
Nonprofit Tech for Good
MARCH 31, 2021
Once submitted, you will be provided instant access all the data covering website and email communications, online fundraising tools, social media, and productivity and security software. 9) 37% actively implement a year-round search engine optimization (SEO) strategy. Of those, 9% include voice search. 6% use Wix.
Mashable Tech
MARCH 17, 2025
You know how you can find some free movies or TV shows available online if you dig hard enough? This powerful search engine does that for you. BitMar is powered by the Bing search engine, but it only has eyes for free streaming content. And, for a limited time, you can get it for $14.99 with code BITMAR5 at checkout (reg.
Nonprofit Tech for Good
APRIL 12, 2019
Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.
TechSpot
NOVEMBER 17, 2023
Google is updating its search engine to give users a new "tailored" experience when looking for something online. The service has always been about connecting the "vastness of human curiosity" with the human wisdom available on the web, and the November 2023 update will try to promote an easier way. Read Entire Article
sgEngage
JANUARY 23, 2025
Since its inception, about 115,000 nonprofits in more than 50 countries have leveraged this program globally to help promote their organizations and missions online. The Google Ad Grants program provides qualifying nonprofits with $10,000 per month in in-kind advertising to promote their offerings and insights on Google Search.
TechSpot
NOVEMBER 8, 2023
The search giant says that 8 out of 10 holiday shoppers are looking for deals on gifts, and more than half of them compare prices online to ensure they find. Google is kicking off the holiday season with improved shopping tools designed to enhance users' experience when looking for deals. Read Entire Article
Nonprofit Tech for Good
OCTOBER 22, 2021
Online raffles or sweepstakes — 4%. Online petitions — 6%. Smart speaker giving, such as Alexa Donations — 1%. Giving through gaming — 2%. Podcasts — 4%. Text-to-give — 5%. Research reports — 5%. Case studies — 6%. Messaging apps — 6%. Photo slideshows/essays — 7%.
Nonprofit Tech for Good
MARCH 31, 2025
This experience is common; in fact, Higher Logic’s 2020 Community Industry Report found that many online communities struggle to maintain consistent engagement after the initial launch.” A beautifully designed online space means nothing if people dont feel a reason to show up, participate, and return.
Nonprofit Tech for Good
MAY 18, 2020
In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. In addition, hundreds of people complete the online screening. . These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results.
Mashable Tech
APRIL 1, 2025
If you're reading this, you're looking for a little help playing Strands , the New York Times ' elevated word-search game. Strands requires the player to perform a twist on the classic word search. Mashable's Games page has more hints, a nd if you're looking for more puzzles, Mashable's got games now!
The MatrixFiles
MAY 21, 2021
When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.
TechSpot
MARCH 14, 2025
Flash Thinking model allows Gemini to connect with various apps and services, including Search. The idea is that it will be able to give a much more personalized, tailored response to user queries based on what you looked at online. Google's experimental Gemini 2.0 Read Entire Article
Qgiv
MAY 17, 2023
Your online donation forms have the potential to boost your fundraising results. We’ve put together this list of 5 ways you can optimize your online donation forms to increase the funds you raise. Just make sure that you’ve optimized your images for online use so they don’t bog down your donation form and make it slow to load.
Nonprofit Tech for Good
JANUARY 5, 2020
Also, a quick search of “ website design trends 2020 ” will add an extra layer of creativity to your process and ensure that by the time of launch your website will include innovative and forward-thinking design elements. 10) Optimize your website for Search Engine Optimization (SEO).
Nonprofit Tech for Good
JULY 4, 2023
M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving. per visitor. [
Candid
NOVEMBER 2, 2023
After all, the more people that find and interact with your cause online, the more potential awareness and even donations you can drive. So, how can your nonprofit boost its online visibility—without breaking the bank? Enter search engine optimization (SEO). How does nonprofit SEO work?
Fast Company Tech
MARCH 31, 2025
When users ask a question, RAG-powered AI typically uses a search-engine-style system to locate relevant information it has access to, whether that’s on the web or in a private database. “Traditional RAG is good at answering questions that are in the data, but it fails for questions that are about the data,” Sivulka says.
The MatrixFiles
MARCH 25, 2024
In my experience, however, a great online store will increase sales and therefore revenue. Because while there are highly motivated customers who will manage to get past even the crappiest of online ordering systems, a lot of customers will abandon when they encounter friction (e.g., confusing directions, bad login page).
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