Online ROI Search 
Nonprofit Tech for Good
MAY 10, 2010
years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 I was wrong.
Nonprofit Tech for Good
MAY 29, 2012
Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005. ” What a tragic lost opportunity!
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Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.
TechImpact
OCTOBER 2, 2014
Nonprofits over the last decade have further shifted their marketing efforts to the online medium. Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic.
Nonprofit Tech for Good
JULY 11, 2012
The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. YouTube is the second largest search engine in the world, behind only Google.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 11, 2011
Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.
Nonprofit Tech for Good
MAY 18, 2013
They are mentioned in the book as a possible means to raise money in the future, but the concept of using them to donate online didn’t even exist yet. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. Upload more photos.
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