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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Liquid Death For giving the brand collab new life In a scene straight from the 90s, two girls fawn over a heartthrob in a teen magazine. The work and companies honored this year have shown that there is no single magic bullet when it comes to utilizing culture, but you do have to know where to aim. It was seen across 28 countries, scoring 4.5

Culture 100