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During the US Thanksgiving holiday, Tweetsgiving asked people around the world to use Twitter to share something they were grateful for and include the link to the Tweetsgiving site (where people could donate to help build a library, classroom and more for the benefiting school in Tanzania).
This year they hope to spread gratitude further and raise enough to help build an additional classroom, orphanage/boarding facility, cafeteria and library at Epic Change’s partner school in Tanzania, and to finding and funding future Epic Fellows like the school’s founder, Mama Lucy. Tags: twitter. And there are a lot more.
There are many who approach the online landscape with very different views than their offline business decisions. I can’t speak for others working in the “innovation sector,&# but at NetSquared we can’t emphasize enough that our Community is what drives us – whether’s it’s online or offline.
Instead of saying in the middle of the campaign “we need $X”, they share an interview with one of the beneficiaries, or invite people to connect directly via twitter with children in Tanzania who attend the school funded through the campaign. It instantly becomes less about numbers and more about impact. And that’s hard to ignore.
Right before Thanksgiving, the TweetsGiving effort helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania seeking $10 donations. Look out, the next reiteration of micro fundraising on Twitter is coming on February 12, 2009 and will combine online twitter fundraising with an offline event. What do you think?
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