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The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Offline still rules ….

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. 3) Capture social media followers that visit your website. They are not places where individuals go first to seek out information about a cause or to make a donation.

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11 Holiday Gifts for Nonprofit Marketers & Fundraisers

Nonprofit Tech for Good

2) Greetings from Around the World Desk Calendar [$18] Sold by Barnes & Noble : For the digital communication staff who work hard, but dream of travel and getting offline. 5) Dashboard Spiral Deskpad [$29] Sold by Ink+Volt : For the social media managers that prefer old-school organization over Buffer or HootSuite. [Buy

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

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6 Takeaways From ShareThis’ Study on Social Sharing

NetWits

Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. 3) Facebook Is Not The Only Social Network. 2) Search is Still King.

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