Care2

OCTOBER 29, 2009

As a consultant that specializes in helping organizations recruit, identify, and mobilize activists, donors, and members to make social change, I'm often working at the intersection of offline and online campaign teams and plans. It's encouraging to see integration of online tactics and tried and true campaigns out here in "meatspace."

Offline 58

Offline Integration Campaign Online 58

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Online engagement improves the retention of traditional offline direct response donors.

Channel 105

Channel Donor Giving Offline 105

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh.

Social Media 189

Social Media Foundation Media Examples 189

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Communicating Your ROI When it comes to reporting the effectiveness of your efforts, you need a combination of direct, indirect, and time-lapse attribution.

ROI 52

ROI Channel Campaign Gift 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). I believe it’s the future of commerce and online, offline, and app fundraising. Chapter 2 :: Experiment with Social Media Dashboards.

Social Media 277

Social Media Social Media Chapter 277

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

6: Use social media to close the loop between online and offline action. This is about making sure that your social media is integrated into all marketing channels and that you have to think in both directions — from offline to online and online to offline. I give some very specific tips here.

Social Media 118

Social Media Media Social Nonprofit 118

Amy Sample Ward

MARCH 2, 2011

“Is it even possible to measure online influence, divorced from offline influence?&# As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results.

Web 123

Web Plugin Social Media Influence 123

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”

Nonprofit 102

Nonprofit Social Media ROI Measure 102

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). I believe it’s the future of commerce and online, offline, and app fundraising. Chapter 2 :: Experiment with Social Media Dashboards.

Social Media 225

Social Media Social Media Chapter 225

Nonprofits Source

APRIL 1, 2025

Identity resolution involves combining disparate online and offline identifiers into singular supporter identities. Using this messaging and supporter profiles developed through identity resolution, you can target one-time donors across online and offline channels, encouraging them to upgrade their giving with a consistent appeal.

Strategy 52

Strategy Data Marketing Build 52

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have your own pearls of wisdom for social media ROI measurement?

Social Media 51

Social Media ROI Measure Media 51

Nonprofit Tech for Good

SEPTEMBER 18, 2016

The Next Big Thing in social media has no tangible ROI. Snapchat is the Next Big Thing of 2016 and though it’s all the rage in the social media blogosphere, there’s absolutely no tangible ROI in using it. The last Next Big Thing still has no tangible ROI. But ROI is minimal in the traditional sense.

Social Media 100

Social Media Media Social Nonprofit 100

Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! REGISTER HERE! The Format.

NTEN 105

NTEN Media Social Media eLearning 105

TechCrunch

MAY 12, 2022

OOH covers offline media activities, such as direct mail and billboard advertisements. A few key principles that any growth specialist should know and be questioned on in interviews include: How LTV (lifetime value) and ROI (return on investment) work. Proper hypothesis testing frameworks. Incrementality testing.

Marketing 89

Marketing Social Media Roles ROI 89

Allegiance Group

JANUARY 14, 2025

Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns. What Is SMS Messaging?

Fundraising 52

Fundraising Tips Donor Broadcast 52

Gyrus

AUGUST 23, 2024

Role of Learning Management Systems (LMS) in Skills Development Introduction to Learning Management Systems As more organizations undergo digital transformation, the need to replace offline training with online training has increased. Implementing feedback in training helps organizations increase the ROI of training initiatives.

Skills 59

Skills Leadership Communication Develop 59

Nonprofit Tech for Good

JANUARY 30, 2012

Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media.

Fun 277

Fun Resource Nonprofit Social Media 277

CauseVox

SEPTEMBER 13, 2021

” Andrea also noted that the funds raised came from both online and offline sources, and it was easy for her to add offline donations on the admin side and her fundraisers and donors loved it. So this was a huge success, and we have been really pleased with CauseVox both on the back end and the user side.”

Activism 98

Activism Activities Active Challenge 98

Saleforce Nonprofit

JULY 6, 2021

By extending the Salesforce platform with online and offline payment management capabilities, FinDock customers are able to take full advantage of the Salesforce Customer 360 platform. FinDock is a Salesforce Native app that makes it possible to control the entire payment journey from within Salesforce.

Fundraising 116

Fundraising Method Donor Channel 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Decide how you measure results ( ROI ). Experiment : Don’t just depend on the big ROI patterns, but pay attention to what is getting the most action.

Twitter 114

Twitter Community Organization Profit 114

NonProfit Hub

MARCH 25, 2025

The results were increased inbound giving and removing friction from the donation process for offline events like radiothon, raising nearly $500k in 2024, 40% of which came through digital channels. User adoption of your stack is the true measure of success, without it you’ll never see an ROI. Another key component is focus.

Technology 56

Technology Nonprofit Evaluation Donor 56

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that. That’s to say for every $1.00

email 89

email Strategy Marketing Fundraising 89

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros. Higher Conversion Rates = Raising More Money. It's actually a unified CRM.

Nonprofit 88

Nonprofit Advocacy Offline Donor 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops. networks, training and capacity building approaches, and culture change.

Share 103

Share Social Media Reflection Network 103

Pamela Grow

JULY 10, 2024

What percentage of gifts come in offline versus online? How are you measuring ROI? We’ve got a free timeline to help you figure out your best strategy. Download it here. No opt-in is required. Know your nonprofit’s numbers. What is your donor retention rate? Related Posts: The Numbers Are in and They Ain’t Good.

Nonprofit 111

Nonprofit Foundation Donor Retention 111

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. The most popular pieces will be featured in our newsletter.

Case Study 62

Case Study Integration Campaign Fundraising 62

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. It is also important to bridge online conversations into mainstream media buzz and online engagement into offline action. Tags: ROI. The Third C: Community.

Social Media 107

Social Media Media Social Collaboration 107

Nonprofit Tech for Good

JUNE 3, 2012

Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media.

Fun 277

Fun Resource Nonprofit Social Media 277

Beth's Blog: How Nonprofits Can Use Social Media

JULY 29, 2008

Ninety-two percent of word of mouth happens offline. So make sure the online supports the offline and vise versa. Show them social media = ROI, with who, when, and why. And a lot of hard work to make sure you create something that???s s long-term and sustainable instead of another flash in the pan. Otherwise you???ll

Wiki 56

Wiki Module Portland Offline 56

Care2

JUNE 10, 2010

Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Social Media ROI. Moderator: Shireen Mitchell, Digital Sistas. RSVP Required : Click here Event Page : View Full Details & Attendees Venue : UMC Conference Facility Address: 900 Massachusetts Ave.,

Campaign 58

Campaign DC Nonprofit Massachusetts 58

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. On second thought, don’t answer that. Use All Available Online Channels to Promote and Manage Your Events.

Fundraising 77

Fundraising Hosting ROI Donor 77

Socialbrite

AUGUST 4, 2020

Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend. Engage your users across a number of online and offline channels and use this time to build a community that will help you achieve long-term success for your cause.

Social Media 98

Social Media Media Marketing Social 98

Google Research AI blog

MAY 12, 2023

We use a frozen VLM image encoder as the detector backbone and a text encoder for caching the detection text embeddings of offline dataset vocabulary. Because the pooling layer requires fixed-size inputs, e.g., 7x7 for ResNet50 (R50) CLIP backbone, we crop and resize the region features with the ROI-Align layer (shown below).

Language 96

Language Model Open Train 96

Nonprofit Tech for Good

AUGUST 27, 2012

Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media.

Web 268

Web Tools Free Nonprofit 268

Gyrus

APRIL 5, 2025

Cost-Effective Upskilling Ongoing training is costly if done offline. Get Your Personalized LMS Consultation Measurable Benefits: Boosting ROI through LMS Implementation Manufacturers using the right LMS report several measurable gains: Reduced Training Costs: Replacing physical classes with digital sessions saves money.

Practice 52

Practice Strategy Train Training 52

Nonprofit Tech for Good

DECEMBER 27, 2012

Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media.

Web 279

Web Tools Free Nonprofit 279

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. A couple of takeaways from the interview: Leaders Lead Culture Change.

Story 90

Story Build Organization Platform 90