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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. The Long-Term Value of Online Donors.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

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Leveraging Matching Gifts Programs to Boost Donor Retention

sgEngage

If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes. Matching gifts and donor retention share a positive correlation, with each variable increasing alongside the other. An organizations retention rate is typically determined year over year. Want to dig deeper?

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. i.e. Direct Mail.

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2 Proven Ways to Maximize Fundraising Effectiveness

NetWits

Every nonprofit who relies on fundraising to accomplish their mission looks for more effective ways to raise money and improve donor retention. Focus on Keeping the Donors You Already Have (Donor Retention). donor retention). Resource : Improve Donor Retention with these 5 Follow Up Techniques.

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Leveraging Matching Gifts Programs to Boost Donor Retention

sgEngage

In regards to the key question of “are corporate matching gifts and donor retention levels related?” Matching gifts and donor retention share a positive correlation, with each variable increasing alongside the other. What to Know About Donor Retention. The Correlation Between Matching Gifts and Retention Rates.

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