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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Plan targeted communications to each audience with specific messaging that will best engage them in your campaign because of who they are and your relationship with them. You can do this type of education for your participants through web content, embedded web videos, scheduled webinars and/or on-site open houses.

Raise 208
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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend. It goes on to examine a few ideas and theories about the next generation and their relationship with the Internet. In fact, many of them don’t even know how to google properly. Read the full story here.).

professionals

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Weaving Together Online/Offline Collaboration In A Network Context

Beth's Blog: How Nonprofits Can Use Social Media

As he shared the story, I had some questions about weaving offline/online collaboration within networks. We most typically think of the offline/online as a sequence somewhat like this: Small group meets face-to-face - builds trust. How can you effectively weave offline/online work in a network? Does that have to happen first?

Offline 92
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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Each completed application automatically creates a volunteer profile stored in the CRM or constituent relationship management within Givefffect. Open communication will help build long-lasting relationships with volunteers.

Volunteer 276
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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Track web traffic from any QR codes used on direct mail.

Mail 75
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Great reads from around the web on October 9th

Amy Sample Ward

Psychology of Technology: Relationships 2.0: How Technology is Redefining How We Connect | Psychology Today - An interesting read - focusing on the need to incorporate offline interaction in relationships. This kind of behavior could be what solidifies the relationship as a long-term contribution (from both sides). "Of

Web 117
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. Retention rates for both new online and offline donors are bad.

Benchmark 144