Remove Offline Remove Relationship Remove Social Network Remove Web
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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Raise 208
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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

Bottom line – nonprofits are having some success in connecting with new constituents and generating action, but the social network works best when requiring a low level of commitment. Like other studies have noted, social networks like Facebook are not raising much money. hours per week on the social network.

Facebook 250
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What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

We aimed instead to look at the online giving experience across the Web at a time when there are more and more ways to give, and how that experience influences giving. Any giving that took place on sites that do not use the Network for Good platform or that were made offline are not included.

Studies 95
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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

It’s about the relationship between the nonprofit and the donor who wants to support a cause. People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support. so you look good on your portal and social networking listings.

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Online Marketing on a Shoestring Budget

Care2

Use Multi-Channel Marketing: Online - web, email, social networks, banner ads and acquisition. Offline - on the ground outreach, telemarketing. Be Human: Marketing is about building a relationship. Target Audiences: People who you want to reach and have a stake in the issue. Was your investment worth it?

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Crossing the Digital Divide: Meetups Bring Online Conversations Home

Tech Soup

Baker presented an engaging and dynamic presentation which emphasized the symbiotic relationship of both online and offline engagement, the power of both to create community, encourage activism, develop branding, and unify those with common goals, both locally and globally.

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Five Ways Nonprofits Can Use QR Codes

Care2

QR codes present a valuable method of adding web based content (basically any URL) to real-world messages, objects or locations," says digital strategist Upasna Gautam on the Eventbrite blog. This is another great way to capture your offline donors email addresses so you can foster relationships with them online too.

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