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The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Simply put, the world is going online.

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success. Online Donors Need to be Moved Offline. Online Donors are Worth More.

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Online Community Building: Gardening vs Landscaping

Amy Sample Ward

how can I be a community builder online? to share some of what I believe is the core of successful community building (on or offline). Others see it as specifically applying to online community spaces, like a social networking site. where is the community you want to build? Tips, secrets, ideas?! Your Community.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

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11 Holiday Gifts for Nonprofit Marketers & Fundraisers

Nonprofit Tech for Good

2) Greetings from Around the World Desk Calendar [$18] Sold by Barnes & Noble : For the digital communication staff who work hard, but dream of travel and getting offline. 5) Dashboard Spiral Deskpad [$29] Sold by Ink+Volt : For the social media managers that prefer old-school organization over Buffer or HootSuite. [Buy

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. 3) Capture social media followers that visit your website. Once you capture their names, then you need to continue to cultivate them online.