Facebook ROI: Not Just a Myth
NTEN
JUNE 29, 2011
By Heather Shelby, Online Membership Associate, Environmental Defense Fund. Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? How's that for ROI?
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