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By scheduling updates, you keep your communication regular -- and you can repost, without spamming the airwaves. A reusable bank of success stories, "about us" paragraphs, bios, photos, videos, and statistics make it easier for people to respond in the moment and ensure that your brand and message are clear.
By scheduling updates, you keep your communication regular -- and you can repost, without spamming the airwaves. A reusable bank of success stories, "about us" paragraphs, bios, photos, videos, and statistics make it easier for people to respond in the moment and ensure that your brand and message are clear.
M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email.
Doug mentioned attending the NTC/NTEN conference in New Orleans and had RSS and Tagging ringing in his ears. Using Facebook and Linked but in the basic stages Gave an overview of some statistics of Internet usage/access of the world's population. This year's program is heavily weighted to the "social web" and nonprofits.
I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. He notes: "The bottom line on statistics -- we're seeing pretty routinely that. I did not include spam comments or my own). via Kevin Gamble (see larger here ). Thanks for the transparency).
Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. Email lists are continuing to grow, though the rate of growth was 17% in 2008.
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