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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Personalize your email campaigns and write short subject lines to maximize open rates. According to Campaign Monitor, the average open rate for nonprofit emails is 20.39%. Also, subject lines can make or break your email campaign open rates. Adding an emoji periodically has been proven to help open rates too !

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Fourteen Ways to Improve Your Open Rate

NTEN

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5%

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Email service providers like Google and Yahoo!,

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Great reads from around the web on August 15th

Amy Sample Ward

Like ‘how many times can I invite my Facebook friends to a fundraising event before it’s considered spam?’ Wikipedia Rolling Out Article Rating System – What Do You Think? Article raters have the option of self-identifying as a subject matter expert for whatever article they rate."

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January 2022 equity update to the community

NTEN

2021 was an eventful year at NTEN as we continued to promote, work towards, and model equitable practices internally and externally. This year, implementing the new concurrent and holistic committee application process resulted in a more accessible and streamlined experience with more community members on NTEN committees than ever before.

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Addressing Accessibility in Social Media

NTEN

Social features on your site—such as comments, discussion boards, user-submitted stories, ratings, and voting widgets—can help build engagement within your audience. If you have ever implemented a web submission form on your site, you quickly realized that without spam protection your environment was vulnerable to unwanted content.

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Strengthen Your Community with a Knowledge Sharing Network

NTEN

rating items. If users have to create an account, that in itself is a barrier, but it will allow you to delete accounts that spam. If you open up filesharing, you could expose your members to viruses, unhelpful or inappropriate content, or spam. VolunteerMatch has taken advantage of this tool. commenting on any item.