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#GivingTuesday Lights Up Generosity (and Time Square)!

Beth's Blog: How Nonprofits Can Use Social Media

Online , nearly 3,500 Social Media Ambassadors have pledged to support #GivingTuesday. Were there robust results ? For those that did not do well this year, McLaughlin encourages these nonprofits to learn from their results and improve their strategies over the next year. Did it light up generosity?

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Four Social Media Fundraising Tools

NTEN

If social media is to truly pay off as a long term investment, it must be integrated closely with your database of donors and messaging in other channels, and your social media campaigns must eventually result in the cultivation of long term, loyal donors. For example, you can choose to pledge 10 cents a tweet, or $0.25

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2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results

NTEN

The frenzy of your year-end appeal has subsided and you're now busy tallying your results, comparing year-to-year performance, and plotting your next moves. Your communications strategy should acknowledge that each of these groups has a different reason for pledging their support. Jeff Shuck, CEO, Event360 It's January.

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Nonprofits: Keep Calm and Mobile Friendly

Beth's Blog: How Nonprofits Can Use Social Media

Starting April 21, dubbed “Mobilegeddon” , Google changed the search results and will show mobile friendly sites in search results (while using your mobile phone). You can test your web site here and find out if you passed the test and if you flunked it, there is some advice on what and how to fix it.

Mobile 50
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The State of Online Fundraising

NTEN

These positive results are no longer being overlooked by nonprofit executives. Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. Your own results may vary. Online pledges and recurring gifts were excluded from the analysis.

Online 90
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Gaming for Good: Interview with Joel Bartlett, Director of Marketing at PETA

NTEN

They work because people are entertained by parodies of characters they know and love, and they also bring continued traffic from search results. What type of impact and results have you seen from your games? We have had our greatest success in creating parodies of popular games. How do you know when to pull the plug on a game?

Game 89
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NTC: Plenary – Dan Heath, Flip the Switch

Beth's Blog: How Nonprofits Can Use Social Media

Donate Tweets and Facebook posts to NTEN and use it to fund local 501 C-3 Clubs and local gatherings around the country. Everyone will pledge will change one mind in their organization. Guess which one got better results? She gave a quick update on NTC and thanked everyone including, staff, the community, and sponsors.

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