The State of Online Fundraising
NTEN
SEPTEMBER 24, 2009
Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008.
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