Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JUNE 1, 2009
For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. Philanthropy has always been primarily a concern of older people. You read that right: 15 years in online fundraising. nonprofits in 2008. That’s $7 billion out of $306 billion. Think about it.
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