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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) Personalize your email campaigns and write short subject lines to maximize open rates. Embrace a mobile-first design strategy. Emojipedia.org.

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Fourteen Ways to Improve Your Open Rate

NTEN

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5%

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Email service providers like Google and Yahoo!,

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The 2011 NTC Scholarship Silent Auction is Now Open!

NTEN

While we've used the public humiliation of the NTEN staff as the theme in the past, this year we want to celebrate the collective awesome of the NTEN community. Want to bid on these, or any of the other items (like the NTEN staff hand delivering a 5 Guys meal to your NTC lunch table)? It went into my spam filter, FYI.)

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Free and open source tool #5: WordPress

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Free and open source tool #5: WordPress January 24, 2008 It seems like a good day to talk about WordPress. Here is yet another amazing free and open source tool getting a lot of good attention.

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Coming soon: NTEN’s Nonprofit Tech Job Board

NTEN

That’s one of the most common questions we get at NTEN, and we’ve repeatedly heard from many of you in the NTEN community that you’d like to see a job board on NTEN.org. In just a few weeks, we’ll be unveiling NTEN’s Nonprofit Tech Job Board, a platform dedicated exclusively to paid nonprofit technology career opportunities.

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Socializing Social Media at Your Nonprofit

Tech Soup

In the vein of empowerment, the Nonprofit Technology Enterprise Network (NTEN) has a number of initiatives to get staff on board with social media: An internal live-Tweeting tutorial open to all staff, during which they can also ask any general Twitter questions. A detailed social media policy updated on a regular basis.