Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. It gets at that failing formally point that Clay Shirky was talking about NTC Keynote. There is also a detailed taxonomy for types of social media conversations. It's not just math phobia. She gives us some suggestions for tools.
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