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Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Controlling your SERPs, or search engine results page, is vital to driving traffic to your nonprofit’s blog, website, and social channels. Optimizing these profiles is key, as well. Take control of your SERPs.
Decide what projects the volunteer will be responsible for, decide what skills are important in completing that project, and start your search from there. Encourage your current supporters to add a “volunteers and causes” to their profile. Start a company page. Before posting on the volunteer marketplace, you will need a company page.
YouTube is the second most used search engine in the world. As you get more and more involved in using social media, be sure to claim your land by creating your organization’s Facebook page, Twitter account, YouTube channel, LinkedIn profile, etc. Fill out your profile completely. Twitter has more than 16 million users, and 42.3
Start your search there. Duplicate social media profiles. Some nonprofits struggle with multiple profiles being made by staff members or volunteers who are eager to help. Confusion and chaos can ensue when it is unclear which account is being used as the companies flagship profile.
First page visible upon accessing a specific website profile). In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). The keyword report provides top search terms used to find your website.
When a person clicks Like, it (1) publishes a story to their friends with a link back to your site, (2) adds the article to the reader’s profile, and (3) makes the article discoverable through search on Facebook. Implement social plugins , beginning with the Like button. Optimize your Like button.
NpTech Conversations. Deborah Finn has written a SEO primer called " Search Engine Optimization for Nervous Nonprofit Novices " and she is seeking feedback from SEO mavens. For more NpTech Talk, see this roundup over at the NTEN blog. NpTech Slide Decks SlideShare is like YouTube for powerpoint presentations.
When a person clicks Like, it (1) publishes a story to their friends with a link back to your site, (2) adds the article to the reader’s profile, and (3) makes the article discoverable through search on Facebook. Implement social plugins , beginning with the Like button. Optimize your Like button.
Google may know all about your nonprofit’s website (and your blog, and whatever social media profiles you’ve staked out on the Web), but that doesn’t guarantee that Microsoft’s new search engine, Bing, will automatically index your site as well.( Tags: Non-profit technology nptech Google Microsoft search. read more ).
You could possibly accept a friend request from a business partner who would raise an eyebrow at the religious beliefs or political views displayed on your profile. Try to include information in your profile and activities that focus only on your professional endeavors. Public profile. The answer: it's a huge gray area.
Virtual drinks are very much needed on this Facebook profile. NpTech Software and Web Apps Here's two new networked content creation platforms, although focusing on different disciplines. The NpTech Tag started as an experimental community tagging project in 2005. LolNptech commentary about a recent NTEN Discuss List thread.
I’ve notified the leadership at TNB, so this is not a covert search. I invite you to peruse my LinkedIn profile and my résumé , and to get in touch with me about any contacts or opportunities that you’d like to suggest. I’m ready for a career shift!
Most NpTech blogs are high school level. According to an email from Ben Rattray, Change.Org founder, "This is not at all meant as a replacement for the profiles organizations have on MySpace and Facebook, which I think are great for reaching younger supporters. So, I have no idea why this page was tagged with NpTech.
If you watch Mark Zuckerberg’s latest 60 Minute s interview about the new profile changes on Facebook, then a bigger picture emerges around where the website is going. There will be an inevitable collision between search and social recommendation. Stay tuned on that aspect of things. The feed is being fed like a holiday goose.
When you want to find a way to volunteer, the first step is to search for volunteer positions using services that aggregate volunteer listings, or to search on nonprofits' sites for listings, but what if you could create your own listing of services that you'd like to give to nonprofits, and they could search for you ?
Four quick bits of news: a new life for New York City pay phones, a more "conversational" way to search for information, the recently-launched Give app, and smart garbage. Bing’s New "Conversational" Search. NPTech For Good reports that giveapp.org has beta launched Give App. You read that right: Smart.
But time and mental space are precious commodities and as I have always said (though I rarely write in first-person), it’s better to manage a few profiles well than manage many profiles poorly. would most likely had revealed itself. Twitter , Facebook , and Instagram were no-brainers. Pinterest did not make the cut.
Step 2: Update Your Profile. myNTC has a whole spectrum of ways to connect with your fellow attendees, but the first thing you'll want to do is update your profile with a picture, bio, your external social media links, and your interest tags. If you can't find this email, or you need it resent, just email me and we'll get you set up.
(At the 2011 Nonprofit Technology Conference , we put QR codes on attendee name badges that included a link to their attendee profile online.) There are a number of websites out there that will do it for free (do a web search for " QR code generator "). Generating QR codes is a simple and most often free process.
Marnie Webb introduced the nptech tag to help aggregate nonprofit technology content. Nptech resources can be found on delicious , flickr , slideshare , and Twitter. Peter Campbell leveraged RSS to pull the tagged items into nptech. org / blog /2007/03/20/ nptech - tagging - community. commenting on any item.
Special thanks to Cheryl, Matt, Lin, Jennifer, Andrew, Tal, Daniel, and David for giving us such great feedback for improving the new NTEN Member Directory , and thanks to the rest of our members for updating their profiles to further improve the usefulness of this community resource (i.e., It's easy to update your profile right now !
As always, there’s plenty more news like how Facebook’s news feed policy is not good news for charities, how smartphone kill switch legislation will affect your organization, how things like your own perspiration will run your phone someday and some more NPTech quick hits. Bing’s New "Conversational" Search.
Twitter is meant to improve communication, not just by limiting you to 140 characters, but also using the limited space in your profile page. You can list your full organization name in the bio section, allowing people to search for you. This information will also be used in search, which is where keywords come in.
You can customize the different columns and have an array of search terms for people talking about you on Twitter. You can specify any search term you want. Kurrently ( kurrently.com ) It is amazing, and scary, how many people still do not lock down the privacy on their Facebook profiles.
So long as you consistently connect your profile to your organization’s website, you’ll begin driving traffic to it. (It Participate in those communities, and you’ll build up a name for yourself and your organization in the process.
Find an NPTech Job. TechSoup's guide to the Nonprofit Job Search is a good place to start. Once you've got a handle on the search process, peruse the listings on Idealist.org , OpportunityKnocks , or NTEN's aggregated job board , which focuses on NPTech. Tags: IT staffing NPTech jobs NTEN how to.
myNTC will allow you to search the entire conference attendee list, plan and schedule private meetings, map out your personalized event agenda — and print or export it to your laptop or handheld device. Tags: #11NTC myNTC NPTech NTEN online community Social Media. And it's included with your 2011 NTC registration.).
This time I’ll review a yet another massive new digital inclusion initiative, the launch of a new free mobile phone calling and text plan, new technology in encrypted web browsing, a new NPTech news source find, scary stats on the looming Internet of things, and the coming of the bionic eye. They already offer free private browsing.
Set up a few blog searches - you can search sites like Google Blogsearch , Technorati , Bloglines and BlogCatalog. Set up Twitter searches and see if people are "tweeting" about your organization or industry. Search for your organization's name on LinkedIn. Start with your organization's name. Choosing Keywords.
Most serious professionals will have filled out a profile of themselves, which can be used to learn more about their interests, history, skills, experience and the people they know personally or professionally. And the most active networkers will have personal recommendations, written by their colleagues, on their profile page.
Technorati Search Widget : If anything else, I use the search widget on my blog to retrieve posts I wrote about a while ago, but can't quite remember when or what category I filed them in. Visitors or readers might find the search useful as well. It searchessearches only a smaller portion of the Internet.
Just search 12NTC on flickr to browse the conference stream and see what attendees are up to. Insider Tip: Head to “My Page” then “edit” and scroll to the bottom to sync your accounts with your myNTC profile. Check out the NTC Session Previews playlist to watch Holly’s video podcasts with NTC speakers. Share them below.
After Google.com (search traffic), we’re betting Facebook.com, Twitter.com, LinkedIn and other social sites are up there in the Top 10 Referring Sites list. Don’t confuse visitors by linking to your homepage, for example, and then letting them search around for that article you told them about. advocacy action or donation)?
Using a centralized document repository means no longer having to rely on email to send and search through countless documents. Compliance : Nonprofit board management software should help you keep track of key details such as board and committee member expectations, conflicts of interest, member profiles, and levels of engagement.
Don't let the phrase "geographic gap analysis" turn you off: it's just another tool in your search for new donors. By forming a geographic profile of your current supporters, you can find regions under-represented in your constituency.
Yesterday, I facilitated a hot topic workshop at the Healthy Communities Annual Conference hosted by the Search Institute in Minneapolis. Search Institute is an independent nonprofit organization whose mission is to provide leadership, knowledge, and resources to promote healthy children, youth, and communities.
It is based on real data pulled from a huge number of Twitter profiles of people who have used Twitter Grader. I found it because I have an RSS feed for a twitter search on the nptech tag. Make your profile human, warm, and inviting. Here's some terrific tips about how your profile can attract more followers.
A YouTube search for "Steven Slater " results in 499 videos, many of them praising his actions. The profile picture is of the flight attendant in his uniform standing next to baskets of JetBlue's signature snacks. For many organizations and individuals, this would have been a disastrous situation.
In addition to integrating these charting capabilities into Google Docs for individual users, the search giant is also building out a comprehensive site, Google Public Data Explorer , which, so far, offers dozens of indicators from data sources worldwide.
It's important search for the basics or what we call "ego searches." You'll also need to search on keywords or phrases that might uncover a client need or perception. To figure out your keywords, do a little brainstorming offline and then maybe use some online keyword tools. Do search at site for the first time.
Ro)bots (or spiders) are scripts or applications that search out information on the web. Search engines constantly scour the web for information using this method -- but bots are also used by those nasty folks on the web that like to steal your information or trash your website. Plus, there is always the trusty search engine.
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