Maximizing Donor Relationships: Harnessing the Honeymoon Phase in Fundraising
Pamela Grow
JULY 31, 2024
Have you ever heard of something called the ‘honeymoon phase?’ In marketing, the term ‘honeymoon phase’ refers to the period (usually one to two weeks) following a customer’s purchase. And the savvy business builds on that relationship. You’ve probably seen honeymoon phase influence used a lot. Right from the start.
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