6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)
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JUNE 11, 2023
They don’t need to know all your statistics – in fact using more than one well-chosen stat can make people stop reading, which means they probably won’t give. Make sure you test your process, whatever it is! In fact, your letter needs to pass the “you” test, using “you” and “your” way more than “we,” “us,” and “our.”
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