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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Five Must-Have Skills for Nonprofit Social Media Managers

Nonprofit Tech for Good

They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results. communications i.e., website, e-newsletter and “Donate Now&# campaigns.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) Embrace a mobile-first design strategy.

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Free Webinar on December 12! Five Social Media Best Practices for NGOs in Asia Pacific

Nonprofit Tech for Good

The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed. How to Register: Sign up !

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Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth.

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Finally, remember that blog posts make great content for e-newsletters. Highlight Special Donors, Fundraisers, and Volunteers.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

I should say I did recently hire a social media volunteer who helps me on a part-time basis. I’m a big believer in getting volunteers and interns to help be part of this growing space. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders.