Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

Social Media 274

Social Media Training Train Media 274

Nonprofit Tech for Good

MARCH 24, 2011

They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results. communications i.e., website, e-newsletter and “Donate Now&# campaigns.

Social Media 257

Social Media Skills Media Management 257

Nonprofit Tech for Good

JUNE 1, 2011

Blogging has transcended my ROI (return on investment) , primarily from simply featuring my e-newsletter “Subscribe&# option and social networking icons in the upper right column. e-Newsletter sign-up. Sadly, the vast majority of nonprofit blogs do not feature on their blog the three must-haves listed below: 1.

Blogger 216

Blogger Newsletter ROI WordPress 216

Nonprofit Tech for Good

APRIL 24, 2010

A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. 3) Facebook ROI is often overrated. 2) From my e-mail newsletter. Personally, my ROI (Return on Investment) from Facebook isn’t that great. There is ROI, but it is often overrated.

Facebook 235

Facebook ROI Nonprofit Mail 235

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth.

Social Media 262

Social Media Media Management Social 262

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Add e-newsletter subscribe functionality to your blog. Create a master login sheet. 7) Blogging.

Social Media 259

Social Media Social Media Tech 259

Nonprofit Tech for Good

DECEMBER 2, 2012

Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed. The webinar then closes with an exploration of social media ROI, and introduces a simple system on how to track and report on results.

Asia 199

Asia Social Media Practice Free 199

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. In addition to promoting your blog posts on social networking sites and in your e-newsletter, you should also consider embedding recent blogs posts into your nonprofit’s homepage.

Social Media 234

Social Media Integration Websites Widget 234

Nonprofit Tech for Good

DECEMBER 17, 2010

The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates. As long as this new design doesn’t affect the ability of your Status Updates to show up in the News Feed (s), then you shouldn’t notice any difference in your Facebook ROI.

Facebook 264

Facebook ROI Feeds News 264

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. In discussions with small and medium-sized nonprofits, there’s a lot of hype about stories (which disappear 24 hours after posting), but very little ROI and stories can be time-consuming to create. The same is true with Facebook Stories.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Direct mail and e-newsletters are still the leaders.

Social Media 203

Social Media Conservancy Interview Media 203

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Finally, remember that blog posts make great content for e-newsletters. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 246

Content Ideas Nonprofit Interview 246

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share breaking news.

Content 224

Content Ideas Organization New York 224

Nonprofit Tech for Good

DECEMBER 30, 2009

5% Yes… they donate on our website after reading something in our e-newsletter. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. 2% Our organization does not publish an e-mail newsletter. 10% No… and no plans to ask.

Results 192

Results Communication Strategy Myspace 192

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)?

Social Media 207

Social Media International Interview Examples 207

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. If all your nonprofit does on social-networking sites is marketing, then I guarantee no one is listening and your ROI is next to nil. Blah, blah, blah.

Social Media 274

Social Media Avatar Media Ratio 274

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. We'd be interested in hearing about your efforts to calculate ROI.

ROI 91

ROI Linkedin Online Google 91

Nonprofit Tech for Good

JANUARY 16, 2012

Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. Add the Pinterest icon to your webite, blog, and e-newsletter. The vast majority of nonprofits do not have Facebook or Twitter icons on their website, blog, and/or in their e-newsletter, let alone a Pinterst icon.

Profile 242

Profile Nonprofit Twitter Social Network 242

Nonprofit Tech for Good

AUGUST 1, 2011

Also, when considering a relaunch of your blog, there are three must-haves to incorporate into the new design in order to maximize your nonprofit’s return on investment (ROI): 1) e-newsletter subscribe functionality; 2) a “Donate Now&# button; and 3) social networking icons.

Design 197

Design Web Widget Social 197

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). By this time I could tap into MySpace, Facebook, YouTube and my e-Newsletter to build my Twitter community. I was very reluctant to move over to Facebook. Social media in many ways is a numbers game.

Social Network 191

Social Network Community Network Myspace 191

Nonprofit Tech for Good

JUNE 10, 2012

The webinar also features numerous advanced Facebook strategies with a focus on how you can successfully integrate your Facebook campaigns into your website, e-newsletter, and blogging campaigns. Attendees learn why it is important to claim or create a Facebook Places Page and demonstrates click-by-click how to do so.

Facebook 186

Facebook Demonstration ROI Newsletter 186

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog.

Social Media 172

Social Media Communication Media Online 172

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. For those nonprofits wisely investing in the future, using social media and your website, e-newsletter, and print materials to build your mobile list is crucial.

Mobile 185

Mobile Track Media Social 185

Nonprofit Tech for Good

JUNE 5, 2014

Track and report success in a Social Media ROI spreadsheet. Create and upload a compelling e-newsletter subscribe graphic to social networks with a link to your e-newsletter subscribe page to better grab the attention of your followers and thus increase your opt-in rate. Budget (Cost of implementing action items).

Mobile 203

Mobile Chapter Fundraising YouTube 203

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Absolutely email.

United States 230

United States Social Media Interview Media 230

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog.

Social Media 157

Social Media Communication Media Online 157

Nonprofit Tech for Good

APRIL 20, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Live Webinar: Online Fundraising and e-Newsletters for Nonprofits. On-Demand Webinar: Online Fundraising and e-Newsletters for Nonprofits. Social Media Webinars'

Social Media 181

Social Media Media Strategy Social 181

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 232

Social Media Media Ning Social 232

Nonprofit Tech for Good

OCTOBER 22, 2009

I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc.

Social Media 246

Social Media Media Management Tips 246

Nonprofit Tech for Good

JANUARY 14, 2013

10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). I am firm believer in the math of the social media – as your communities grow, so does your ROI.

Social Media 230

Social Media Media Management Social 230

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

Practice 342

Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. Related Links: 11 Donate Now Best Practices for Nonprofits.

Campaign 250

Campaign Online Fundraising Social Media 250

Nonprofit Tech for Good

FEBRUARY 10, 2013

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. Using all CAPS is bad online etiquitte on Twitter – and on Facebook, your website, your e-newsletter, everywhere.

Twitter 249

Twitter Avatar Profile Nonprofit 249

Nonprofit Tech for Good

APRIL 5, 2024

Strategically plan event-specific email blasts and include your event site link in regular newsletters and donor communications. Sponsors Get More Exposure & ROI When your event website is tied to a robust golf event management platform, sponsors can submit assets right at registration and their logo appears on the site instantly.

Tech 198

Tech Marketing Sponsor Registration 198

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. e-Newsletter. Do their follow-up e-newsletters simply ask for more money, or do they have nice balance of informational and fundraising content? Learn basic HTML.

Social Media 234

Social Media Media Management Social 234

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Your nonprofit should set a goal of publishing a minimum of four lists per year, and it’s worth noting that these lists make great content for e-newsletters as well. These posts can also be very effective in e-newsletters.

Content 224

Content Ideas Interview Nonprofit 224