The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

ROI 159

ROI Measure Websites Analytics 159

Nonprofit Tech for Good

JUNE 1, 2011

Blogging has transcended my ROI (return on investment) , primarily from simply featuring my e-newsletter “Subscribe&# option and social networking icons in the upper right column. e-Newsletter sign-up. Sadly, the vast majority of nonprofit blogs do not feature on their blog the three must-haves listed below: 1.

Blogger 241

Blogger Newsletter WordPress ROI 241

Nonprofit Tech for Good

DECEMBER 2, 2012

Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed. The webinar then closes with an exploration of social media ROI, and introduces a simple system on how to track and report on results.

Social Media 210

Social Media Asia Media Practice 210

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Add e-newsletter subscribe functionality to your blog. Create a master login sheet. 7) Blogging.

Social Media 277

Social Media Social Media Tech 277

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. In addition to promoting your blog posts on social networking sites and in your e-newsletter, you should also consider embedding recent blogs posts into your nonprofit’s homepage.

Social Media 262

Social Media Integration Websites Media 262

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth.

Social Media 278

Social Media Media Social Management 278

Nonprofit Tech for Good

DECEMBER 17, 2010

The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates. As long as this new design doesn’t affect the ability of your Status Updates to show up in the News Feed (s), then you shouldn’t notice any difference in your Facebook ROI.

Facebook 278

Facebook Nonprofit ROI Feeds 278

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Direct mail and e-newsletters are still the leaders.

Social Media 218

Social Media Conservancy Media Interview 218

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share breaking news.

Ideas 252

Ideas Content Organization Nonprofit 252

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Finally, remember that blog posts make great content for e-newsletters. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 271

Content Ideas Nonprofit Social Media 271

Nonprofit Tech for Good

JANUARY 18, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Currently WITNESS’ e-newsletter helps raise the most online dollars. Awareness includes whether funders are more aware of campaigns/programs.

Social Media 245

Social Media Examples Interview Media 245

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)?

Social Media 226

Social Media International Interview Media 226

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. We'd be interested in hearing about your efforts to calculate ROI.

ROI 91

ROI Online Linkedin Analytics 91

Nonprofit Tech for Good

DECEMBER 30, 2009

5% Yes… they donate on our website after reading something in our e-newsletter. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. 2% Our organization does not publish an e-mail newsletter. 10% No… and no plans to ask.

Results 195

Results Communication Strategy Nonprofit 195

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. In discussions with small and medium-sized nonprofits, there’s a lot of hype about stories (which disappear 24 hours after posting), but very little ROI and stories can be time-consuming to create. The same is true with Facebook Stories.

Facebook 364

Facebook Practice Nonprofit Social Media 364

TechCrunch

DECEMBER 19, 2022

It involves taking a systematic approach to measuring your current content’s status and actively guiding content creation to achieve your stated goals, such as increasing sign-ups for a newsletter or increasing conversion rates. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky.

ROI 93

ROI Content Government System 93

Nonprofit Tech for Good

AUGUST 1, 2011

Also, when considering a relaunch of your blog, there are three must-haves to incorporate into the new design in order to maximize your nonprofit’s return on investment (ROI): 1) e-newsletter subscribe functionality; 2) a “Donate Now&# button; and 3) social networking icons.

Web 207

Web Design Social Nonprofit 207

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Roosevelt Four Freedoms State Park memorial in New York City.

email 94

email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

JANUARY 16, 2012

Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. Add the Pinterest icon to your webite, blog, and e-newsletter. The vast majority of nonprofits do not have Facebook or Twitter icons on their website, blog, and/or in their e-newsletter, let alone a Pinterst icon.

Nonprofit 269

Nonprofit Profile Social Network Twitter 269

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 235

Social Media Media Social Organization 235

Nonprofit Tech for Good

JUNE 10, 2012

The webinar also features numerous advanced Facebook strategies with a focus on how you can successfully integrate your Facebook campaigns into your website, e-newsletter, and blogging campaigns. Attendees learn why it is important to claim or create a Facebook Places Page and demonstrates click-by-click how to do so.

Facebook 187

Facebook Nonprofit Demonstration ROI 187

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog.

Social Media 173

Social Media Communication Media Social 173

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. If all your nonprofit does on social-networking sites is marketing, then I guarantee no one is listening and your ROI is next to nil. Blah, blah, blah.

Social Media 279

Social Media Media Social Nonprofit 279

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Absolutely email.

United States 258

United States Social Media Media Interview 258

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. For those nonprofits wisely investing in the future, using social media and your website, e-newsletter, and print materials to build your mobile list is crucial.

Mobile 188

Mobile Track Media Fundraising 188

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 260

Social Media Media Social Nonprofit 260

Nonprofit Tech for Good

JUNE 5, 2014

Track and report success in a Social Media ROI spreadsheet. Create and upload a compelling e-newsletter subscribe graphic to social networks with a link to your e-newsletter subscribe page to better grab the attention of your followers and thus increase your opt-in rate. Budget (Cost of implementing action items).

Mobile 218

Mobile Fundraising Chapter Social Media 218

Nonprofit Tech for Good

JANUARY 14, 2013

10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). I am firm believer in the math of the social media – as your communities grow, so does your ROI.

Social Media 259

Social Media Media Social Management 259

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog.

Social Media 157

Social Media Communication Media Social 157

Nonprofit Tech for Good

APRIL 20, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Live Webinar: Online Fundraising and e-Newsletters for Nonprofits. On-Demand Webinar: Online Fundraising and e-Newsletters for Nonprofits. Social Media Webinars'

Social Media 185

Social Media Media Strategy Social 185

Nonprofit Tech for Good

JANUARY 10, 2013

Priority #2: Redesign your e-newsletter to ensure that is compatible with mobile email clients. Likely within the next few months the majority your fans, followers, and friends will be viewing your posts on a mobile device and linking to sites designed solely for desktop consumption will significantly reduce your Social Media ROI.

Mobile 252

Mobile Web Nonprofit Social Media 252

Nonprofit Tech for Good

SEPTEMBER 22, 2019

Nonprofit Tech for Good will promote your blog post or article on Twitter and in our weekly email newsletter. 4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. 1) 90% of NGOs worldwide regularly use social media to engage their supporters and donors.

Social Media 279

Social Media NGO Stats Media 279

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

FEBRUARY 10, 2013

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. Using all CAPS is bad online etiquitte on Twitter – and on Facebook, your website, your e-newsletter, everywhere.

Twitter 273

Twitter Nonprofit Avatar Profile 273

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. Related Links: 11 Donate Now Best Practices for Nonprofits.

Campaign 273

Campaign Online Fundraising Nonprofit 273

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Your nonprofit should set a goal of publishing a minimum of four lists per year, and it’s worth noting that these lists make great content for e-newsletters as well. These posts can also be very effective in e-newsletters.

Ideas 251

Ideas Content Nonprofit Interview 251

Nonprofit Tech for Good

APRIL 5, 2024

Strategically plan event-specific email blasts and include your event site link in regular newsletters and donor communications. Sponsors Get More Exposure & ROI When your event website is tied to a robust golf event management platform, sponsors can submit assets right at registration and their logo appears on the site instantly.

Marketing 225

Marketing Tech Sponsor Registration 225