Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
Leave Them Wanting More Keep the body of your email under 200 words and link to blog posts or videos for more information. Newsletters. Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Preview text: “The number is smaller than you think.
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