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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. How is retention measured? Why is retention so necessary?

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10 Proven Strategies To Help You Retain New Donors

Bloomerang

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Enhancing Donor Engagement: 6 Essential Communication Strategies

The Modern Nonprofit

For instance, younger donors may prefer digital communication channels like email or social media, while older donors might appreciate traditional mail or phone calls. Regular newsletters can provide updates on recent initiatives, success stories, and upcoming events. These fonts are designed for optimal legibility on digital screens.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Explore advertising opportunities such as: Your email newsletter. Listen to your supporters’ needs by sending surveys and polls where they can provide feedback.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

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4 Essential Components of a Volunteer Management Program

DipJar

Volunteer Retention. Post your volunteer opportunities on several different channels, from social media to your website to email newsletters. Sending volunteer feedback surveys so supporters can voice opinions. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal.

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Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. Step Two: Make your Donor Retention more Manageable by Creating a Thanking Policy.