Remove News Remove ROI Remove Social Network
article thumbnail

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. 2) From my e-mail newsletter.

ROI 235
article thumbnail

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. People either start ignoring your updates because you’re always in their news feed, or they “hide&# you altogether. Absolutely not!

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Nonprofits That Have Found Their Facebook Voice

Nonprofit Tech for Good

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation.

Voice 260
article thumbnail

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. e-Newsletters Mobile Technology Social Media'

article thumbnail

HOW TO: Ensure Your Nonprofit’s Facebook Fans See All Your Posts

Nonprofit Tech for Good

All that said, a lot of nonprofits are upset by the recent changes and responding by asking their fans to add their nonprofit to an Interest Lists with the meme floating around that if you add a Facebook Page to an Interest List all their Facebook Posts will be seen in both the main News Feed and the Interest List Feed, but that’s not true.

Facebook 266
article thumbnail

10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. First impressions are important on social media.

Facebook 364
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I am tracking the ROI.