Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JUNE 1, 2009
Philanthropy has always been primarily a concern of older people. 4) Response rates to new-donor acquisition efforts by mail have been in gradual decline for some time. 5) The furor about “junk mail” is mild compared to that about spam—as it should be, because online communications is prey to all sorts of fraud.
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