Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

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Nonprofit Tech for Good

OCTOBER 22, 2020

2) Move beyond social posting to targeted social advertising. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

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TechImpact

AUGUST 30, 2013

Social media: 56% of people donated to an organization because they read a story via social media. 59% of people donate after becoming a follower of a nonprofit’s social network. Nonprofits saw a 264% growth in Twitter followers in 2012. Nonprofits saw a 264% growth in Twitter followers in 2012.

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NetWits

APRIL 4, 2012

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. Top 12 Social Media Insights for Nonprofits in 2012.

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TechImpact

JANUARY 28, 2014

Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn. Here are 5 changes that social media experienced in 2013 that your nonprofit may have missed according to Resource Media. Twitter pics gets an upgrade. Pinterest renaissance.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 Google recently made a big social medial play by introducing Google+. Twitter is different than Facebook, and Facebook is different than LinkedIn.

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NetWits

JULY 14, 2011

This is a follow-up post to yesterday’s “ 10 Ways Your Nonprofit Can Use Twitter ,&# in which we talked about some of the many ways nonprofit can use social media networks, such as Twitter , as a communications vehicle to support their organization’s larger goals. 1 – Chris Tuttle.

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TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? But what social platform are they on the most?

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TechImpact

OCTOBER 6, 2014

One of the most attractive things about social media marketing is how measurable it. Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? While across the major social media networks there are a seemingly infinite number of analytics, there is a hierarchy of importance among them.

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Nonprofit Tech for Good

MAY 18, 2014

The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Mobile and social media are powerful, but when implemented on a small scale, the power is overshadowed by other more traditional online campaigns. The argument against doing this is that budgets are too tight and inflexible.

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NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. 1) Stick to 3 Platforms - Blog / Facebook / Twitter. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. Stick to Facebook and Twitter.

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Nonprofit Tech for Good

SEPTEMBER 13, 2011

The following is an excerpt from the newly released Social Media for Social Good: A How-To Guide for Nonprofits and was published in the September 2011 edition of Fundraising Success Magazine (@ frsuccess ). 11 Qualities of an Effective Social Media Manager. new media manager, digital marketing manager, etc.)

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NetWits

JULY 13, 2011

Fret not, however, as the number of nonprofits using Twitter continues to grow. However, many are confused about how Twitter can help advance their organization’s goals. Staff Networking. Consider how you can use Twitter to network with other professionals in your line of work. Location Based Services.

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Nonprofit Tech for Good

NOVEMBER 8, 2016

For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofits on social media. It was the final presentation of the social media strategies webinar. Craft a content strategy.

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Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Amy Sample Ward

MARCH 5, 2013

I’m honored to be included in a new ebook about marketing, fundraising, and social media. For many people, the decision to give money is influenced by our peer networks and personal experiences. That’s why social media can be a valuable component of your online fundraising strategies.

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TechImpact

FEBRUARY 4, 2014

Twitter is a powerful tool for any nonprofit. It is easy to overlook some small aspects of Twitter, that’s why we’ve compiled this list of simple things you can do to help increase interaction on your nonprofits Twitter account according to Julia Claire Campbell of JC Social Marketing. Image courtesy of The Telegraph.

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Nonprofit Tech for Good

MAY 3, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0,

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Nonprofit Tech for Good

SEPTEMBER 19, 2017

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. It was the final presentation of the social media excellence webinar.

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Nonprofit Tech for Good

SEPTEMBER 28, 2017

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Best Practice #4: Activate Your Networks.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

AUGUST 7, 2013

Nonprofits were the early adopters of social networks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. One of the reasons was that social networks were free to join and lacked monthly fees.

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Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits.

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Nonprofit Tech for Good

SEPTEMBER 14, 2014

It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your website and blog. The effective use of social networks is a skill not to be underestimated.

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TechImpact

MAY 27, 2014

There are almost 700 million active Twitter users in the world today, and almost 10,000 tweets being sent out per second. Nonprofits have identified the power of this social media platform, and are doing everything within their power to connect with and engage as many of these users as possible. That’s a lot of activity.

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TechImpact

JULY 28, 2014

We all know that using social media to engage with constituents is a good idea. Aside from showing your dedication, can social media really help with fundraising, though? And social media is one of the most effective digital means for generating leads. Image courtesy of Home Business Rotator. Follow more.

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Nonprofit Tech for Good

APRIL 18, 2017

Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities. That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology.

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Nonprofit Tech for Good

MAY 24, 2014

Now a decade into the Social Web, mathematicians and social scientists have had ample time to study how, when, and why online individuals engage with brands on social networks such as Facebook, Twitter, and Instagram. Create visual content to optimize your presence on social networks.

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NetWits

APRIL 3, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out — despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks. Tweet It!].

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TechImpact

AUGUST 13, 2014

We all know social media is the preferred means of connecting among millennials. Here are 4 statistics about how millennials use Twitter straight from the horse’s mouth at Twitter headquarters. Millennials check Twitter whenever they check their phone. Millennials check Twitter whenever they check their phone.

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Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. here are 22 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits : 1. The Social Web, and Web 3.0:

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Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Unsurprisingly, other networks followed suit. How are marketers at resource-strapped non-profits to keep up with social media’s appetite for video content on social media?

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Amy Sample Ward

JANUARY 20, 2012

Earlier this week, I had the terrific opportunity to participate on a panel at the US launch event for “Philanthropy and Social Media”, a whitepaper from The Institute for Philanthropy and The Indigo Trust. Social media is one of the most tangible examples of the real time web. . The internet is not new.

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TechImpact

JULY 24, 2014

There are a lot of social media outlets out now. Twitter, Facebook, LinkedIn are all garnering huge amounts interaction from a wide array of people. But what about those social media outlets that do not get as much attention from the masses? Image courtesy of Blogging4Jobs. Much of the community is.

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