Network Search Social Network 
Nonprofit Tech for Good
SEPTEMBER 14, 2014
It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your website and blog. Increasingly, donors and supporters follow causes on social networks.
NetWits
JUNE 7, 2011
Articles on TechCrunch and AllFacebook revieiwng this data seem to focus on Facebook ‘s stronghold on the clickthroughs of shared links, at 38% of all links shared by social means. Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. 2) Search is Still King. clicks and 1.7
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NetWits
APRIL 10, 2011
This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.
NetWits
MAY 12, 2011
Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? YouTube is the second most used search engine in the world. With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right?
Nonprofit Tech for Good
JANUARY 22, 2013
Please be open to the idea that you may need social media training. The vast majority of logos are horizontal and when uploaded to social networks they either get cropped or shrunk so small that they are visually illegible. We’re now ten years into the Social Web. 2) You are rarely retweeted on Twitter.
Nonprofit Tech for Good
FEBRUARY 8, 2012
Create an e-mail signature that includes your website, blog, and social networking links. Add social networking icons. Add e-newsletter subscribe functionality to your social networking communities. Add a website, blog, and social networking pitch to your “Thank You for Subscribing” e-mail.
NetWits
FEBRUARY 2, 2011
Search Engine Optimization. Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). The trick here is to look for words and phrases that have low competition and high month global searches.
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