TikTok, Reels, and Shorts: Candid’s big swing at short-form video
Candid
JANUARY 24, 2023
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
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