Remove Museum Remove Sound Remove Spam
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An Open Letter to Museums on Twitter

Museum 2.0

Dear Museums on Twitter, Thanks for experimenting in a new and largely uncharted online environment. So here is a list of suggestions that hopefully will improve the way your museum thinks about using Twitter. Don't use Twitter to spam me about visiting. Or it's rainy so you suggest I visit the museum? Respond to people.

Museum 46
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How to Effectively Use an Email Welcome Series to Boost New Donor Acquisition

Connection Cafe

He’d like to learn more about the museum.”. PLEASE (yes, that’s the sound of me begging) don’t do this. They are going to decide then whether or not they want to unsubscribe because you’re sending them spam or if they want to stay engaged with your organization. Jim : “It’s nice to meet you Alex. 2) Write relevant emails.

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professionals

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Groundswell Book Club Part 1: Listening

Museum 2.0

For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. I spent an hour this morning "brand listening" to what the online world says about one of my favorite museums, the Exploratorium.

Museum 20
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The Wildness in the Corner: A Discussion with Jason Nelson

Museum 2.0

The interview includes stories about some of his projects, and a delving into questions about what makes viral content compelling, how to draw people into an uncomfortable environment, and ways that art--or museum content--can become more pervasive by being hidden in the corners of life. What do you think has made you successful?

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Human + coLAB Experiment Post Mortem

Museum 2.0

There were no problems with spam or inappropriate comments. Several people were impressed by the sound quality, the personal nature of voice, and the ease of use, and a few indicated that they would use Voicethread in their own institutions. Museums Engaging in 2.0 There were no financial costs. But impact is what really counts.