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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors.

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4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance

Connection Cafe

From filtering email spam to offering up personalized Netflix recommendations, AI already underlies many routine aspects of our lives in ways we don’t even realize. Museums and nonprofits can also reap huge benefits from employing artificial intelligence, particularly in their membership and development departments.

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An Open Letter to Museums on Twitter

Museum 2.0

Dear Museums on Twitter, Thanks for experimenting in a new and largely uncharted online environment. So here is a list of suggestions that hopefully will improve the way your museum thinks about using Twitter. Don't use Twitter to spam me about visiting. Or it's rainy so you suggest I visit the museum? Respond to people.

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Interview with Brooklyn Museum's Shelley Bernstein

Museum 2.0

Let’s say you wanted to find a model museum using Web 2.0 A place that does all this in the context of a fairly traditional collections-based museum. A place that does all this in the context of a fairly traditional collections-based museum. It’s the Brooklyn Museum. Spam, obscenity--they just aren't an issue at all.

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How to Effectively Use an Email Welcome Series to Boost New Donor Acquisition

Connection Cafe

He’d like to learn more about the museum.”. They are going to decide then whether or not they want to unsubscribe because you’re sending them spam or if they want to stay engaged with your organization. Volunteer openings. Track the open rates of the emails, the click through rates, and what people are clicking on.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram. If you are a location-based nonprofit, such as a museum or zoo, then also add your address. Today, the overuse of hashtags is considered hashtag spamming.

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Groundswell Book Club Part 1: Listening

Museum 2.0

For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. I spent an hour this morning "brand listening" to what the online world says about one of my favorite museums, the Exploratorium.

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