Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication
Nonprofit Tech for Good
NOVEMBER 9, 2020
With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors.
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