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How to measure the ROI of your ongoing SEO efforts

The Next Web

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. Measure the quality of your traffic by analyzing bounce rate, time on site and pages per visit, all of which indicate that a visitor is in fact more engaged with your website.

ROI 159
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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

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Finding True ROI in Digital Strategies

Forum One

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. What’s more, an improved IA makes for happy site visitors, which can improve overall impressions of your organization and brand.

ROI 95
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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Casting a wide net to attract the right golfers, sponsors, and supporters is key to making the tournament a success and raising the most money possible for your mission. If you’re using any hard copy or printed materials or invitations, add a QR code for folks to scan with their mobile device that links them directly to your event site.

Marketing 225
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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks.

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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds.

Stats 226
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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites.