Guest Post by Ivan Boothe: Social change takes more than social media
Beth's Blog: How Nonprofits Can Use Social Media
JULY 5, 2009
Sometimes that's all you need - making a donation, sending petitions, affecting website ratings, flooding online polls, etc. But in the long run, these tools also do a good job of hoovering up potential participants for offline actions that will make a difference. Most change, unfortunately, doesn't happen at the end of a mouse-click.
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