Nonprofit Tech for Good

DECEMBER 19, 2017

56% of email opens are now mobile. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. YouTube Donation Cards. Mobile Wallets for In-App Fundraising. billion by 2020.

Trend 268

Trend Communication United States Online 268

Nonprofit Tech for Good

JUNE 29, 2014

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network.

Google 232

Google Practice YouTube Nonprofit 232

Nonprofit Tech for Good

FEBRUARY 8, 2012

That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology).

Social Media 254

Social Media Social Media Tech 254

Nonprofit Tech for Good

APRIL 14, 2013

Most e-newsletters today seem to be stuck in the design best practices of 2006 and take little account for the rapid rise of social media and the fact that the number one activity on smartphones today is reading email. Pitch to “Follow” on social networking sites in every issue. Bottom of e-Newsletter: 1.

Newsletter 222

Newsletter Learning Social Media Social Network 222

Nonprofit Tech for Good

JANUARY 22, 2013

Please be open to the idea that you may need social media training. The vast majority of logos are horizontal and when uploaded to social networks they either get cropped or shrunk so small that they are visually illegible. 3) Your YouTube Channel is absent of customization and branding. 5) You are ignoring Google+.

Social Media 271

Social Media Train Training Media 271

Nonprofit Tech for Good

SEPTEMBER 28, 2014

That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design. Prioritize mobile design. In addition, convert call-to-action links into call-to-action buttons for easy tapping on mobile devices.

Newsletter 255

Newsletter Practice Social Media Social Network 255

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. They use their creative impulses to come up with innovative mobile and social media campaigns for their own nonprofit.

Skills 277

Skills Media Management Social Media 277

Nonprofit Tech for Good

DECEMBER 22, 2016

Then, in the late 2000’s nonprofits embraced social networking sites, first Myspace and YouTube, then Facebook and Twitter. In short, digital payment systems (in some cases referred to as mobile wallets or social payments) allow donors to make a debit or credit card donation in only 2-3 clicks/taps.

System 100

System Digital United States United Kingdom 100

Gyrus

SEPTEMBER 7, 2016

Mobile Learning Infographic – Benefits and Features. A few months ago we explored Mobile Learning and whether or not it is viable , today we provide an infographic of the benefits and features of Mobile Learning at a glance. Text of Infographic: Why is Mobile Learning so Effective? Mobile Learning Infographic.

Mobile Learning 64

Mobile Learning Mobile Benefit Learning 64

Nonprofit Tech for Good

APRIL 24, 2013

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases. Social Media'

Press 270

Press Tips Social Social Network 270

Nonprofit Tech for Good

JULY 7, 2016

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Asking for a mailing address will significantly decrease your e-newsletter opt-in rate, but if your nonprofit has a mobile alert campaign, you should add an optional mobile alert opt-in field. Not all email lists are the same.

email 137

email Build Newsletter Mobile 137

Nonprofit Tech for Good

DECEMBER 17, 2013

Social network communities are highly responsive to giving and promoting your nonprofit’s cause on cause awareness days and provided your nonprofit prepares at least one month in advance, cause awareness days provide ample opportunity to create visual and text-based content that inspires engagement and interaction on your social networks.

Awareness 254

Awareness Causes Literacy NGO 254

Nonprofit Tech for Good

JULY 3, 2012

Some nonprofits are just getting started and still perceive social media as cutting edge online communications and fundraising – while others have been using Facebook, Twitter, YouTube, and Flickr for years and increasingly verbalize that they are getting a little bored and waiting for the Next Big Thing to come along.

Social Media 198

Social Media Media Social Myspace 198

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

Social Media 267

Social Media Media Hints Social 267

Nonprofit Tech for Good

JUNE 26, 2017

Gen Zs get their first social media accounts at an average age of 11.4 The most popular social media with Gen Zs are YouTube, Facebook, and Instagram, in that order. 70% of Gen Z visits YouTube daily. Influence Central ]. Global Web Index ]. MediaKix ]. 70% are worried about terrorism. 63% favor solar energy.

YouTube 260

YouTube Social Media United States Global 260

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. It’s also worth noting that social media, not even blogging, is not yet integrated into their website.

Websites 229

Websites Design History Online 229

Nonprofit Tech for Good

APRIL 1, 2010

From now until April 30, all social media and mobile technology webinars are 2-for-1. Topics include Facebook and Facebook Apps, Twitter and Twitter Apps, YouTube, Flickr, Animoto, LinkedIn, FourSquare, mobile technology, blogging on WordPress, as well as online fundraising and e-newsletters.

Hints 194

Hints Organization Linkedin YouTube 194

Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. 3) Add Flickr SlideShows or YouTube videos to content pages.

Social Media 229

Social Media Integration Websites Widget 229

Nonprofit Tech for Good

DECEMBER 4, 2016

It’s becoming increasingly clear that digital payments will be central to the social network experience in 2017 and thereafter. In addition, I have also made numerous donations via YouTube Donation Cards and again, haven’t received any kind of acknowledgement.

Twitter 100

Twitter Donation Hints United States 100

Nonprofit Tech for Good

JULY 23, 2012

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. page on your mobile website.

Group 204

Group Practice Mobile Nonprofit 204

Nonprofit Tech for Good

MAY 19, 2011

While writing Social Media for Social Good: A How-To Guide for Nonprofits , I visited over 500 nonprofit homepages looking primarily for links to their social networking communities. Related Link: Social Media and Mobile Technology Webinars for Nonprofits. National Parks Foundation :: nationalparks.org.

Social Media 220

Social Media Media Teen Social 220

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. Of those, 78% are mobile-compatible. 52% have used social media to report live. 3% use.NGO. 12% use.COM.

Social Media 100

Social Media Stats Media Technology 100

Nonprofit Tech for Good

MAY 3, 2011

Eleven Qualities of an Effective Social Media Manager. The Big Picture: Social Networking. Chapter 5 YouTube and Flickr. Introduction to YouTube Channels. Eleven YouTube Best Practices for Nonprofits. Final Words: YouTube and Flickr Are Not Enough. Final Words: Blogs Are Going Mobile.

Social Media 196

Social Media Content Social Chapter 196

Nonprofit Tech for Good

JULY 11, 2011

On July 7 YouTube announced the launch of their new YouTube Channel design experiment cleverly named Cosmic Panda. Although it is still in beta, rumors of a dramatic new look for YouTube Channels have been floating around the blogosphere for a few months now. 2) YouTube’s Nonprofit Program has dramtically changed.

Avatar 192

Avatar YouTube Flickr Channel 192

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Flash forward four and a half years.

Social Media 230

Social Media Media Social Stats 230

Nonprofit Tech for Good

JANUARY 5, 2015

Cause awareness days can be very powerful for fundraising because social network communities are highly likely to promoting your nonprofit on cause awareness days. Experiment with at least one new social network. Also, now ten years into social networking, online communities are becoming more niche-oriented and mobile.

Goal 100

Goal Media Management Adobe 100

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. YouTube: youtube.com/StopPancreaticCancer. What was the very first social media tool your organization utilized, and when? I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization.

Cancer 210

Cancer Social Media Los Angeles Action 210

TechImpact

OCTOBER 2, 2014

YouTube has the highest engagement rate, and the lowest bounce rate. The bottom line is, if you’re looking to drive your social engagement stats, and have visual content worth sharing, bolstering your nonprofit’s YouTube presence might be the way to go. The undisputed king of online engagement is video.

Stats 226

Stats Content Marketing Change 226

Care2

JANUARY 20, 2015

Here''s some insight into what they found: Facebook really is dominating YouTube. Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. Marketers are turnings to Facebook videos first, before other social networks, and nonprofits should take note. Social Networking Trends Video Web 2.0'

YouTube 28

YouTube Video Facebook Cisco 28

Nonprofit Tech for Good

JULY 13, 2010

One in five Americans now access the Mobile Web daily. Here are five reasons why: 1) To update social networking profiles on the go. You can send out Facebook Status Updates, Tweets, and even record videos and upload it to your YouTube channel while on location at events, fundraisers, conferences, or protests using a smartphone.

Communication 207

Communication Mobile Nonprofit Laptop 207

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Are you currently investing resources in mobile marketing i.e,

Social Media 241

Social Media Interview Examples Media 241

Nonprofit Tech for Good

DECEMBER 13, 2010

Mobile: m.nature.org. YouTube: youtube.com/natureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007.

Social Media 201

Social Media Conservancy Interview Media 201

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 271

Social Media Avatar Media Ratio 271

Nonprofit Tech for Good

AUGUST 24, 2011

So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. A website (mobile app coming soon) that allows users to check-in while doing good deeds.

Fun 271

Fun Resource Audio Stats 271

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

Social Media 257

Social Media Media Management Social 257

Nonprofit Tech for Good

SEPTEMBER 24, 2011

Unlike 10 years ago, when Web communication was limited to websites and email, today nonprofits also have access to blogs, social networks, video and photo-sharing sites, texting, and smartphone and tablet apps – and which tools your supporters use to access your nonprofit online is often directly related to their age and sometimes class and race.

Online 191

Online Google Wikipedia gMail 191

Tech Soup

FEBRUARY 18, 2014

In January, we shared some statistics on the explosive use of mobile devices and how important responsive design has become for mobile commerce. Now we’d like to share why mobile sites have gone from a “nice-to-have” to a “must-have” for nonprofits. you’re not mobile, you’re losing out.

Mobile 67

Mobile Site Stats Phone 67