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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds.

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[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

Over the last two months Nonprofit Tech for Good presented a free webinar based on the newly released book Mobile for Good: A How-To Fundraising Guide for Nonprofits. Overview of Mobile for Good. All online communications are now mobile and social. There is an art and science to mobile and social media.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

There absolutely is a math to social and mobile media. then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. There is also a science to social and mobile media. Download Spreadsheet Template ]. Website Unique Visitors.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

However, as I travel the country this year giving trainings on social and mobile media to nonprofits of all sizes, I’m somewhat flummoxed that the No. Social media is no longer new, and the Mobile Web is rapidly upon us… now. Be insistent and firm that your nonprofit needs to embrace social and mobile media.

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11 Types of Photos Nonprofits Should Post on Social Media

Nonprofit Tech for Good

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. ” and how destructive it is. Social Security & Medicare .

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