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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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HOW TO: Launch a Mobile Photo-Sharing Campaign for Your Nonprofit

Nonprofit Tech for Good

That said, I am starting to worry a little bit that nonprofits are falling behind on mobile communications and missing out on some exceptional opportunities to tell their nonprofit’s story to the mobile masses. That said, here are three simple steps to get started with mobile photo-sharing: 1.

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

Threads is primarily meant to be used through the mobile app, but for your reference, your Threads username is displayed in desktop browsers as threads.net/@yourusername. You can post from the mobile app, from your desktop, and very soon via third-party apps, such as Buffer and Hootsuite. You can upload up to 10 photos to a thread.

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Tips for Setting Up Your GivingTuesday Campaign

CauseVox

So as with other fundraising campaigns, it’s a must to create and share content that will highlight your GivingTuesday story in a way that compels donations. Consider including on your site: Videos and photos to help narrate your story and that of the people you impact (mixed media is everything – how will you stand out?)

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” This volume makes it clear that optimizing for mobile isn’t a nice-to-have, it’s a need-to-have. If possible, include a photo of the stakeholder!

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

For example, you could auction items online, face-to-face, or a mix of both, using an event website or a handy mobile auction tool guests can access from the ballroom or their living room. These items tend to sell quickly at any auction, but you can generate even more excitement with pre-bidding and mobile notifications.

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5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Big Brothers Big Sisters – Leverage video to tell your story. Through the Start Something Web Series they’re shedding light on the impact that Bigs have on Littles by telling their story through quality video they publish on their YouTube channel, share on their website and talk about on Facebook.

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