New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. And the only way to know is to test.” Research backs this up. Any number of variables can influence these metrics.
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