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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. The sky’s the limit!

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. But times are changing.

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Why omni-channel fundraising works at year-end

EveryAction

Mobile messages Another tool you might see brands adding to the mix of channels they’re using to message you in a cohesive way is with texting, also known as SMS communications—maybe you decide to enter your mobile phone number in exchange for a coupon, and now you receive the occasional message.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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6 Clever Mobile Apps Created by Nonprofits

Nonprofit Tech for Good

All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. iTunes | Google Play | Windows Phone | Caravan Studios.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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3 BIG reasons not to build a Mobile App!

Whole Whale

So when conversations about mobile strategy come up, the idea of an app hammers the nail. According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices. As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact.

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