New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. And the only way to know is to test.”
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