Gyrus

MARCH 20, 2024

To overcome these challenges, it’s essential to use a combination of quantitative and qualitative metrics. This could include metrics like increased sales, reduced error rates, and faster project completion times. Use metrics such as performance reviews, customer feedback, and productivity reports.

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ROI Train Training Practice 52

sgEngage

SEPTEMBER 28, 2021

Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

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Online Fundraising Benchmark Adwords 103

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

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Metrics Facebook Data Social 96

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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Analytics Google Fundraising Track 52

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. Out of the box standard event tracking. Once your GA4 property is active, you’ll immediately be tracking a number of events as standard.

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Analytics Google Story University 52

Nonprofit Tech for Good

APRIL 10, 2022

Upload powerful photos and videos. To prove that point, this video tweet from @WildlifeSOS that tells the good news story of a nail-biting rescue of a leopard in India received very high engagement compared to their other tweets: 4. Create custom graphics for powerful quotes, statistics, and call-to-actions.

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Twitter Practice Social Media Nonprofit 336

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Zoom allows everyone to start fundraising faster with a convenient video conference.

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Org Raise Tools Help 85

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

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ROI Storytelling Measure Story 67

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 6) Plan your campaigns.

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Calendar Social Media Content Media 273

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving. This was an epiphany for Ogilvy.

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Lesson Fundraising Digital Test 59

Media Cause

FEBRUARY 12, 2024

Meaning yes, TikTok and Instagram videos are now in Google Search results, not only in “branded” searches. Google is indexing social videos and sharing those results with their users. Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies. How can you make your video more searchable?

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Search Alternative Social Social Media 59

Saleforce Nonprofit

JULY 22, 2021

How closely should they track those changes? The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. How rigorous or complex should the analysis of impact data be?

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Impact Management Organization Evaluation 119

Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Donor management systems offer communication solutions and help track and monitor donor data. You can even track volunteer hours with Blooomerang’s two-way profile sync.

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Software Tools Management Registration 52

Qgiv

SEPTEMBER 2, 2024

Donor management software enables you to organize your donor information, track gifts, and strengthen your donor engagement. Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. In fact, 67% of nonprofits use a CRM. Analyze data for informed decisions.

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Software Effective Nonprofit Collaboration 98

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

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Virtual Professional Marketing Fundraising 105

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. How to Create a Nonprofit Social Media Strategy.

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Social Media Strategy Media Donor 52

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. These are crucial integrations because they will enable you to track revenue, connect your leads to your event platform, and share the live event on social media. .

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Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. These are crucial integrations because they will enable you to track revenue, connect your leads to your event platform, and share the live event on social media. .

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Platform Online Registration Synchronous 40

Amy Sample Ward

MAY 9, 2012

." Get more donors with free fundraising lessons and ideas – I love this new free series from Causevox – get a video a week filled with great information and actionable tips to help improve your fundraising right away. Every time I do testing, I see the same thing that they note here: my instincts are wrong.

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Web Blackbaud Linkedin Convio 149

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Analytics Web Screencast Metrics 94

Tech Soup

OCTOBER 15, 2015

Informz is an online email marketing service that allows you to send and track email communications. If your organization regularly sends emails to your constituents and wants to track whether they are successful, you can benefit from the services included with Informz. Please visit the site to view this video). Email Metrics.

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email Marketing Spam Template 36

Connection Cafe

MARCH 10, 2021

Track Conversions. Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords. Track Conversions. The most important metric you should use when making decisions are conversions.

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Grant Google Guide Nonprofit 61

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

As Jeremiah Owyang , founder of Crowd Companies , describes it as drones, robots, chat bots, and AI. He should know, having tracked and observed the disruption caused by online technology over the past decade. And that brings us to the another task, testing and iteration. Click to Check Out Beth Bot.

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Script Ethiopia Nonprofit Facebook 106

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Big Listening is the art of gaining insight by tracking topical online conversations over time. We write the great tweet to go with that video. Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We pair actions with news.

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Campaign Conservancy Measure Method 125

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni.

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Practice Tips Social Meme 109

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Commentary or Editorial.

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Online Tips Calendar Test 71

Forj

DECEMBER 19, 2018

One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Choose a robust learning management system that lets your team create tests without much complexity. Credit Tracking and Transcript.

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Associations Analysis Course Learning Management 35

Get Fully Funded

APRIL 20, 2021

Identify a test project you can assign your VA, just to make sure they are a good fit for what you need. Use a project management too l like Trello or Asana to keep track of deadlines and progress. Your VA can manage volunteer recruitment, onboarding, tracking of hours, communication, and appreciation. Start small. FUNDRAISING.

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Virtual Work Calendar Nonprofit 116

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2006

This afternoon I attended a NTEN Webinar called " Video Your Message " by Michael Hoffman of See3. He gave an excellent over of the vlogging, web video, do-it-yourself versus hire a professional, and some references to equipment and software. He made a distinction between vlogging and viral web videos.

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Vlog Video Screencast Library 50

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. test and teweak.

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Social Media Map Strategy Media 102

Kindful

MARCH 16, 2021

It also keeps you organized by reducing data redundancy, tracking donor activity, and providing automatic reports. What it does: Bloomerang is a donor management and fundraising software that allows nonprofits to organize their donor records and optimize donor engagement through tracking and reporting.

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Software Free Paypal Google 52

Achieve

SEPTEMBER 8, 2020

Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. Test your giving page. With data insights, this also simplifies the lead tracking process. Once your virtual event launches, share a link to the video stream that attendees can access.

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Virtual Tech Tips Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

I grab the monthly daily data from the insights tool (old version) and download into a spreadsheet. Out of the 25 or metrics I could look at, I only collect the following metrics: Total Interactions. Photo/video Views (optional if I’m testing as content strategy). New Fans (Likes). Unsubscribes. Page Views.

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Social Media Strategy Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

It was a great opportunity to test out some ways to talk about performance assessment and outcomes-based approaches as David Hunter and Mario Morino. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” They shared the story of one of their YouTube videos getting 1.5

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Measure Data Facilitation Teen 98

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips. Live text and video chat. Gamification.

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Guide Virtual Registration Platform 93

Achieve

JULY 2, 2019

If you don’t have a plan it can lead to inconsistent posting frequency, messaging, and imagery/video. . If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid? Test-and-learn. Mistake #9: Not Tracking Results . Get creative.

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