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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 334
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Where are all my stories hiding?

Hands on Fundraising

So you’re (more) convinced that stories are the way to win over hearts. Where do I find our stories? We’ve all been carefully trained to judge our work using metrics. But what you need to sleuth out are the stories […]. The post Where are all my stories hiding? But now comes the big challenge. I understand.

Story 128
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How Nonprofits Can Tell Powerful Stories Through Data Visualization 

Allegiance Group

“ Numbers have an important story to tell. Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services. To excavate it, we developed a story framework structured around a hook, the conflict, and its resolution.

Story 52
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The Last-Click Fallacy: How Your Marketing Can Marry the Wrong Metric

Whole Whale

Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3.

Metrics 52
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Strategies For Building Sustainable Support For Homelessness Initiatives

Bloomerang

Data-driven insights for donor education Numbers tell a powerful story when paired with local context. Building donor awareness through personal stories Personal narratives make statistics meaningful and memorable. Site visits let supporters meet program staff and participants who feel comfortable sharing their stories.

Homeless 105
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Essential Digital KPIs for Nonprofits

Forum One

Download the guide now to transform your approach to digital metrics and drive greater impact for your cause. Our latest guide, “Essential Digital KPIs for Nonprofits,” offers a roadmap for organizations seeking to optimize their digital strategy through effective measurement.

Digital 77
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Looking Past Vanity Metrics to Actionable Analytics

Forum One

We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. Stakeholders at nonprofit and government organizations are often on the hunt for the biggest numbers.

Metrics 40