Use Your Nonprofit’s Stats to Improve Fundraising Outcomes
NonProfit PRO
FEBRUARY 21, 2025
Here's a look at one of the many metrics you can and should regularly review to evaluate your fundraising efforts.
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NonProfit PRO
FEBRUARY 21, 2025
Here's a look at one of the many metrics you can and should regularly review to evaluate your fundraising efforts.
Nonprofit Tech for Good
SEPTEMBER 20, 2018
While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. This is a really scary stat to me. Not only does it improve your typical email metrics, it often generates more email responses which help to cultivate the relationship with your donor. The result?
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NetWits
DECEMBER 21, 2010
Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!! Think about that for a minute or so.
Nonprofit Tech for Good
MARCH 24, 2010
For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you are using social media correctly, then your numbers should rise from month-to-month. “ Hits &# are not the metric to monitor.
TechImpact
JUNE 16, 2014
Sure, Facebook offers a robust set of built in analytic tools that visualize a bevy of stats, but with all these stats available to you, it can be difficult to identify what’s important and what isn’t. But understanding how to increase your penetration of the social network is often a challenge for nonprofits.
TechImpact
NOVEMBER 19, 2014
Here are 5 stats that prove content marketing works, and 5 stats that prove traditional marketing techniques are a thing of the past. According to Demand Metric , 78% of CMOs believe content marketing is the future of marketing. The 5 reasons why traditional marketing is doesn’t work anymore.
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.
The Next Web
MAY 22, 2014
Say you look at your stats and see you received a single visitor to your website today. Paul Jarvis is a Web designer and bestselling author. His upcoming book, The Good Creative, explores 18 traits of the world’s most interesting and respected creative professionals. Awful, right? Maybe you didn’t write that good of a post, you’d think.
TechCrunch
APRIL 14, 2023
Let’s see what engagement metrics gain the most significant interest from investors. Engagement over long periods at the end of a subscription There are many engagement metrics to look at. The obvious metric to review is how often your user opens the app toward the end of the period in question.
Nonprofit Tech for Good
JUNE 13, 2013
That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. In the far left column, add the metrics you want to track. Under the green row, add your fundraising metrics. At the beginning of each month, plot your metrics. SUM your totals for monthly columns and annual rows.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Tags: facebook metrics. I have not done this yet.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 3, 2011
Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”
Nonprofit Tech for Good
APRIL 23, 2019
In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Is the platform scalable to support your nonprofit growth in upcoming years?
NetWits
NOVEMBER 29, 2011
Analyze the stats of previous emails. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Give current subscribers the opportunity to tell you what they like. Capture more info during event registrations.
Care2
OCTOBER 15, 2013
But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Why is Social Media Data Important?
NonProfit PRO
NOVEMBER 16, 2022
The 2022 Donor-Advised Fund Report details growth in all key DAF metrics for the 12th consecutive year. The new report also reveals DAF grantmaking to charities around the world grew 60% compared to pre-pandemic 2019 and increased 400% over the past decade.
TechCrunch
DECEMBER 20, 2022
. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P. Relying on vanity metrics is like attending a Little League awards dinner: Everyone goes home a winner! Banish vanity metrics from your startup’s pitch deck.
Nonprofit Tech for Good
JUNE 13, 2013
That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. In the far left column, add the metrics you want to track. Under the green row, add your fundraising metrics. At the beginning of each month, plot your metrics. SUM your totals for monthly columns and annual rows.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.
NetWits
JULY 10, 2012
You’ll even get real-time click stats! You’ll have real web metrics to back up your work. Now that you’ve got your blog humming along and your Facebook and Twitter accounts in working order it’s time to pull things together. First, set up a bit.ly This will allow you to shorten your URLs (e.g.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 21, 2014
And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. To know that your email works you have to be sending email regularly – and developing clear metrics for what success looks like. Digital Sherpa ).
Beth's Blog: How Nonprofits Can Use Social Media
JULY 12, 2009
Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. As I discussed in a recent post (see 4 Keys to Building a Successful Nonprofit Web Site ) stats are key to helping you improve your web site or in this case your Facebook page. Awesome, I know.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 19, 2007
I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.
TechCrunch
APRIL 14, 2023
4 SaaS engagement metrics that attract investors Image Credits: Tetra mages (opens in a new window) / Getty Images Past performance doesn’t always predict future results, but it’s the best place to find customer retention stats that have investor appeal. Cast your vote before Thursday, April 20!
The Next Web
OCTOBER 5, 2013
Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. Measurement overwhelm – Don’t measure every social media metric you can. This gets you one step closer to choosing useful metrics to measure. Choose a good metric.
Care2
MARCH 22, 2011
Nonprofits need to pay special attention to this stat. These stats are not surprising and show how many more people on nonprofit’s list are willing to take some sort of action on behalf of your organization, but they require a much deeper level of nurturing and engagement to turn them into donors. Why is that?
Care2
APRIL 6, 2014
Looking for a report that combines your Google Analytics stats in a visual format? It won''t fulfill all of your data analysis needs, but if you use some of these tools together, they will provide a decent baseline. Google Analytics Report with Visually. https://create.visual.ly/graphic/google-analytics/. graphic/google-analytics/.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 2, 2007
If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. " (I think he even trademarked the term).
Nonprofit Tech for Good
APRIL 10, 2022
Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 23, 2011
I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). Number of followers has become a benchmark stat like the number of hits on our web pages used to be. Do you collect metrics to impress your boss or ones that truly help you improve?
Get Fully Funded
MARCH 2, 2023
By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 19, 2007
I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.
Classy
JUNE 30, 2021
From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics. See How Future-Ready Your Nonprofit Is Today.
The Verge
NOVEMBER 17, 2020
Google says you’ll also be able to send stats, routes, and photos from your Google Fit workout journal entries via social media or messaging apps. And the redesigned Wear OS tiles will also make it easier to check the weather, start and stop guided breathing sessions, and launch recent workouts via shortcuts.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 6, 2006
Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? Google Analytics.
Connection Cafe
JUNE 13, 2013
Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.
TechCrunch
JULY 1, 2022
For those of us who haven’t memorized economic frameworks: The Rule of 40 is a metric investors developed to gauge the health and growth potential of SaaS startups. If a company’s combined growth and profit rates add up to more than 40%, it’s a good bet.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 12, 2005
Ethan Zuckerman has been analyzing Global s stats since the site's redesign last month. The tool used to count total links is Blogpulse (He also shares his worksheet ) In the analysis, he mentions that the average blogger links to Global s 1.86
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 6, 2012
I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 28, 2008
Ironically, I read a post from a month ago by Stowe Boyd called " Beyond Blogs: The Conversation Has Moved Into Flow " where he stats that conversation is moving from blog comments thread which is slow and static to a more fast form of conversation - the flow in Twitter, Friendfeed, and other places. Conversations are fragmenting.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 8, 2009
You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.
The Verge
JULY 10, 2020
There are a lot of variables, and now YouTube is finally gathering all of those numbers in one place and giving that information to creators in the form of a new monetization metric called RPM. Basically, if CPM is an advertiser-focused metric, RPM is tailor-made for creators. That includes transparency around how creators are paid.
TechCrunch
FEBRUARY 1, 2021
Like Carbon, other startups on the continent have followed suit by releasing year-on-year metrics. But Carbon remains unique amongst these crop of companies as it releases both transaction stats and real insights into its financial performance. In recent memory, most of these startups play in the fintech and crypto-exchange space.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 9, 2011
Instead, they identify key organizational results areas and associated metrics to define successes and failures. Momsrising knows from years of message testing and research , that to change minds about an issue, wonky stats fall flat. What are the best metrics to measure those? getting policies passed. increasing capacity.
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