Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

Benchmark 105

Benchmark Social Media Global Project 105

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. is the purchase of your product trending up or down?).

Map 52

Map Digital Business Marketing 52

sgEngage

JANUARY 30, 2024

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. You can use this information to identify trends and patterns in donor sentiment.

Tools 95

Tools Donor Fundraising Survey 95

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here!

Advocacy 143

Advocacy Local Poll Audience 143

Candid

MAY 10, 2023

Where they look for information online, such as the media outlets, thought leaders, or social media accounts they follow. To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends.

Communication 90

Communication Campaign Channel Measure 90

Nonprofits Source

JULY 2, 2024

Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. If you sent post-event surveys to attendees, review that data as well. Use your social media posts for ongoing engagement boosts. The baseline metric to track will be completed registrations. Its audience.

Marketing 52

Marketing Strategy Registration Channel 52

M+R

OCTOBER 31, 2023

The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. We rely on data and survey responses from a wide range of nonprofits, and we hope you’re game to join us for this coming year.

Benchmark 52

Benchmark Studies Europe Info 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. Staff the organization’s social media account inboxes and repeat the above. Be Informed. Is the donor renewal rate low?

Fundraising 328

Fundraising Mail Law Donation 328

sgEngage

MAY 16, 2024

Applications, proposals, progress reports, impact metrics – the data collected throughout the grantmaking lifecycle is vast and ever-growing. Today, data collection comes from a myriad sources: survey platforms, program apps, web forms, and even social media engagement. Grantmakers are swimming in a sea of information.

Data 75

Data Impact Government Proposal 75

Achieve

JUNE 1, 2023

You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Analyze your online giving trends and engagement metrics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration.

Donation 52

Donation Donor Giving Demographics 52

Allegiance Group

JUNE 13, 2024

Then, you’ll build out more granular objectives that relate to the broader goals—for instance, growing your social media following by 10%. Your nonprofit doesn’t exist in a vacuum, so you’ll need to consider market trends when launching any campaign. social media marketing director). Your supporters.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. newsletters, surveys, event attendance).

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 122

Giving Metrics Retention Demographics 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. The Facebook Insights tool lets you see trends Fan acquisition and subscription. I have not done this yet.

Metrics 98

Metrics Benchmark Facebook Experiment 98

sgEngage

APRIL 10, 2023

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Your social media pages. Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. Creating experiences that fulfill their needs.

Demographics 81

Demographics Retention Donor Research 81

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

sgEngage

NOVEMBER 14, 2023

In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Understand individual patient health within the context of population health trends. Many nonprofits struggle to maximize their data usage.

Integration 87

Integration Data Nonprofit Platform 87

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Survey existing donors on what compelled them to support you before. Remember your goal is persuading consumers.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

NOVEMBER 10, 2023

Look at each supporter’s giving history and identify trends. Send a survey if you don’t hear back. Follow up on a different marketing channel, such as social media. Communicating regularly through email and social media. You should also see specific trends in these numbers over time.

Gift 103

Gift Raise Guide Relationship 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.  

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more? Key Benchmarks: How Did Your Nonprofit Measure Up ?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Neon CRM

AUGUST 24, 2023

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. FEP provides a consistent reference point for nonprofits on what is the sector average.

Hype 52

Hype Research Marketing Benchmark 52

Qgiv

JUNE 8, 2021

The Fundraising Effectiveness Project recently released their 2020 Fourth Quarter Report, which examined giving trends for the entire 2020 calendar year. All three metrics dropped slightly from 2019 to 2020. Compared to past years, the 2020 report was as unique as the year itself. The overall 2020 donor retention rate was 43.6%, a 4.1%

Report 52

Report Project Effective Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study.

Facebook 76

Facebook Metrics Ratio Benchmark 76

Amy Sample Ward

DECEMBER 15, 2009

" Orchestras and Social Media Survey: Key Findings and Full Report | Dutch Perspective by Marc van Bree – "In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. However, the efforts are far from organized and strategic.

eBook 108

eBook Web Open Source Bookmarking 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

Content 102

Content Measure Organization Strategy 102

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Second, social media isn’t enough on its own to expose your organization to a new audience. Survey Visitors On Your Website.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

JULY 5, 2021

Over the period of the pandemic, the Merkle “ 2021 Loyalty Barometer Report ” showed four trends in consumer thoughts on rewards and benefits. . Establish clear success metrics. Gather donor feedback through simple surveys, online interactions , or communications via email, text, or social media.

Donor 142

Donor Strategy Retention Relationship 142

Amy Sample Ward

FEBRUARY 1, 2011

." [Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation – Here is a terrific interview with my friend and colleague Danielle Brigida of the National Wildlife Federation – she discusses both the tools she uses and the lessons she's learned from managing the social media presence for the NWF.

Web 120

Web Broadcast Arts Bookmarking 120

sgEngage

MARCH 4, 2022

In the first half of 2021, OneCause conducted a survey of 1,026 Social Donors to explore how giving has evolved during the pandemic and what lessons we’ve learned from the virtual fundraising pivot. Understanding these giving trends will help your nonprofit make smarter choices and forge stronger relationships with your donors.

Studies 91

Studies Experiment Giving Generation 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

In development are even more advanced devices capable of continuously monitoring such key metrics as blood oxygen, glucose levels, and even stress. While social media and social networks were the first wave of connectedness, we are now entering what Geoff Livingston describes as a “ post social era.

Data 118

Data Track Research Social Network 118

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend.

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Social media data is not linked to higher level organizational results or mission-driven goals across programs. It is used to improve content, messaging, and engagement on specific channels.

Culture 117

Culture Data Measure Social Media 117

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

Measure 98

Measure Policy Social Media Green 98