The Sponsorship Collective

JANUARY 4, 2022

What are some sports sponsorship metrics to track? The post Sports Sponsorship Measurement and ROI Metrics to Track appeared first on The Sponsorship Collective. As your partnership wraps for the season, it’s your responsibility to sit down and calculate how lucrative said partnership was. Pay […].

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sgEngage

DECEMBER 30, 2024

To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success, lets look at how return on investment (ROI) is calculated. So, what are the differences between ROI and ROM? Tangible items include hard costs, revenue, or new customers gained.

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Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

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ROI Case Study Metrics Volunteer 135

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

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sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Finance plays a crucial role in building a sustainable and scalable funding strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc).

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Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

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Nonprofit Tech for Good

DECEMBER 31, 2010

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them). Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). HOW TO: Add Your Nonprofit to Jumo (and Why You Should). 10 Twitter Apps for Nonprofits. Five Most Common Mistakes Made by Nonprofit Admins on Facebook.

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Social Media ROI Facebook Linkedin 189

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

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TechCrunch

DECEMBER 19, 2022

Choose metrics that matter. Your company is already likely using vanity metrics, like open rates, shares and time spent on a page, to measure how well your content seems to be performing. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky. Create a brand style guide.

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sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

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ROI Campaign Gift Fundraising 96

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Evaluate if these metrics change when you adjust your email frequency.

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Nonprofit Tech for Good

JANUARY 14, 2013

10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). I am firm believer in the math of the social media – as your communities grow, so does your ROI.

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Gyrus

AUGUST 15, 2024

Having measurable metrics is crucial to pinpoint what is and isn’t working in training development programs. Measurable training metrics may include completion rates, engagement rates, course evaluations, and assessment scores. It helps them know if they are using time and resources wisely.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  And once you jump into social media, how do you track and measure success?

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Digg ROI Twitter Slideshare 88

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Attendee Tracking.

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ROI Sponsor Badge Virtual 98

Gyrus

OCTOBER 1, 2024

Justify the return on investment (ROI) of L&D initiatives. Engagement Metrics Engagement data includes metrics like how often employees log in, interact with content, and participate in discussions or collaborative learning activities. Identify areas where employees may need additional support.

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NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

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NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We found that each new subscriber cost: $2.12

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ROI Online Linkedin Analytics 91

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Review Important Nonprofit Metrics. Donation ROI.

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ROI Donor Fundraising Gift 83

TechCrunch

DECEMBER 20, 2022

. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P. Relying on vanity metrics is like attending a Little League awards dinner: Everyone goes home a winner! “They simply gauge the relative popularity of your business. This makes measuring ROI tricky.”

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

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Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. Improvement in marketing efficiency. Do you agree?

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

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Metrics Bookmarking Nonprofit Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

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ROI Examples Results Social Media 91

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

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Social Media Foundation Media Examples 189

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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ROI Strategy Marketing Social Media 81

Classy

AUGUST 11, 2021

We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. Keep them relevant and track any trends among your donor base that can inform your fundraising. . Get familiar with the campaign metrics available to you in your fundraising software. Event attendees.

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ROI Fundraising Time Template 109

The Sponsorship Collective

JANUARY 4, 2022

The ROI formula is a very simple one, especially in marketing and sponsorship. and subtract that from what they spent on the sponsorship, and you’ve got ROI. That means you have to track metrics to determine the success of your sponsored event. Which metrics should you […].

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ROI Measure Metrics Sponsor 52

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. There’s no need to be active on all social channels if you don’t get ROI from them. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. 3) Decide on your channels.

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Social Media Calendar Content Media 279

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. we’re using to track things (more on that below).

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The Fundraising Authority

DECEMBER 22, 2020

They Focus on Metrics. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. Good fundraisers know that they don’t have lots of time and resources to spare.

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The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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ROI Storytelling Measure Story 67

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

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Social Media ROI Media Social 59

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Create a Bitly account to track mobile click-throughs, if applicable. Define your goals and objectives. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Create a master login sheet. Create a Google account.

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Social Media Social Media Tech 279