Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals.

ROI 135

ROI Case Study Metrics Volunteer 135

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

ROI 159

ROI Measure Websites Analytics 159

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 104

ROI Social Media Media Social 104

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. 5) Select metrics and monitor campaign performance.

Facebook 230

Facebook Fundraising ROI Metrics 230

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Please summarize your ROI.

United States 230

United States Social Media Media Interview 230

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 82

ROI Channel Measure Results 82

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Tags: otherblogs roi facebook metrics. for TechPresident. Have you seen apps that you really like?

Case Study 108

Case Study ROI Facebook Studies 108

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Gyrus

AUGUST 15, 2024

Measuring Training Effectiveness with LMS Analytics Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Introduction Companies use Learning Analytics Tools to collect, analyze, and measure the effectiveness of their learning and development programs. It helps them know if they are using time and resources wisely.

Analytics 59

Analytics Measure Train Training 59

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Other Metrics. eNewsletter Subscribers.

Mobile 185

Mobile Track Media Fundraising 185

Care2

SEPTEMBER 21, 2010

I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool. Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

Social Media 57

Social Media ROI Metrics Media 57

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  tags: blogging nptech ).    What a combination!  

Digg 88

Digg ROI Twitter Slideshare 88

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Use Sophisticated Event Technology.

ROI 98

ROI Sponsor Badge Virtual 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 92

ROI Learning Social Media Reflection 92

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. That said, here’s a tool kit to help you ask for that raise and get it. Good luck.

Social Media 231

Social Media Media Social Management 231

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Review Important Nonprofit Metrics. Donation ROI.

ROI 79

ROI Donor Fundraising Gift 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Social 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 77

ROI Social Media Slides Media 77

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. 5) Pick the right tools. Now that you’ve decided on the channels and how often you will post, you now need to choose the scheduling tools that will help you save time when creating your content calendar. 3) Decide on your channels.

Social Media 275

Social Media Calendar Content Media 275

Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? We use Hootsuite and Sprout Social to manage our accounts and track metrics.

Social Media 189

Social Media Foundation Media Examples 189

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

Analytics 169

Analytics ROI Associations Analysis 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination!

Metrics 56

Metrics ROI Community Help 56

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Nonprofit Feeds 71

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. He introduced me (virtually via Twitter) to Alistair Croll , co-author of their forthcoming book called " Watching Websites ," a deep dive into web metrics and monitoring. Then look at the tools. A disclaimer.

Measure 90

Measure Twitter Tools Taxonomy 90

Classy

AUGUST 11, 2021

We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. Get familiar with the campaign metrics available to you in your fundraising software. Get more staff members involved from the beginning, and give them the tools they need to support your larger goals.

ROI 109

ROI Fundraising Time Template 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

ROI 50

ROI Metrics Measure Content 50

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Storytelling is a tool that supports various fundraising and communications strategies and goals. Start by narrowing down what you’re using storytelling for.

ROI 67

ROI Storytelling Measure Story 67

Bloomerang

SEPTEMBER 19, 2024

The package includes auction event planning tools, app-based bidding, donation forms, and email and live phone support. Additional functionality, such as outbound text messaging and CRM tools, helps cultivate long-lasting donor relationships. Price Qgiv’s auction platform costs $259 per month.

Software 102

Software Tools Registration Facilitation 102

Care2

JUNE 21, 2010

It was ahead of its time and may still need some tweaking, but the basic assumptions hold true - if you're paying staff to spend time on social networks and the end goal is list-growth or dollars, then this tool is for you. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. The irony).

Social Network 58

Social Network ROI Network Social 58

The Fundraising Authority

DECEMBER 22, 2020

Every highly effective fundraiser I have ever met used the telephone as a primary fundraising tool. They Focus on Metrics. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. How many of these habits do you share with them?

Effective 208

Effective Fundraising Profit Donor 208

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied.

Social Media 59

Social Media ROI Media Social 59

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Advocacy 74

The Next Web

FEBRUARY 13, 2014

There are so many tools out there for startup founders, however, that I wanted to find out which were actually being used to deliver the kind of practical insight a business owner needs. Intercom is the single most important tool we use. Be more nimble with your customer data by using a great CRM tool such as Nimble.

Data 123

Data Management Product Retention 123

Amy Sample Ward

OCTOBER 24, 2012

Topic : Strong Connections: Linking Strategy, Goals and Metrics. Topic : Social Media ROI. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments.

Kentucky 122

Kentucky Leadership Nonprofit Social Media 122