Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) He sent his thoughts around asking for feedback and I was more than happy to share some ideas on the subject.

Case Study 108

Case Study ROI Facebook Studies 108

Forum One

JANUARY 28, 2025

We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. Stakeholders at nonprofit and government organizations are often on the hunt for the biggest numbers.

Metrics 40

Metrics Analytics Action Social Media 40

TechCrunch

DECEMBER 19, 2022

Share on Twitter. Choose metrics that matter. Your company is already likely using vanity metrics, like open rates, shares and time spent on a page, to measure how well your content seems to be performing. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky.

ROI 93

ROI Content Government System 93

Nonprofit Tech for Good

JUNE 13, 2013

If your numbers do not grow from month to month, then something is terribly wrong with your content strategy (posting/sharing/sending the wrong content) and fundraising campaigns (not publishing an e-newsletter or using the wrong “Donate Now” service). Other Metrics. Under the green row, add your fundraising metrics.

Mobile 189

Mobile Track Media Fundraising 189

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 84

ROI Channel Measure Results 84

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  tags: blogging nptech ).    What a combination!  

Digg 88

Digg ROI Twitter Slideshare 88

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Segmentation involves grouping supporters based on shared characteristics.

email 94

email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Share only content that is meant for public consumption.

Social Media 244

Social Media Media Social Organization 244

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. Share your thoughts and tips in comments, below.

ROI 91

ROI Online Linkedin Analytics 91

TechCrunch

DECEMBER 20, 2022

. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P. Relying on vanity metrics is like attending a Little League awards dinner: Everyone goes home a winner! “They simply gauge the relative popularity of your business. This makes measuring ROI tricky.”

Metrics 81

Metrics Survey ROI Content 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Social 74

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Review Important Nonprofit Metrics. Donation ROI.

ROI 83

ROI Donor Fundraising Gift 83

Nonprofit Tech for Good

JANUARY 14, 2013

As Shakespeare said: “All the world’s a stage,” but if you are constantly logging into Facebook or Twitter or checking-in on Foursquare, you going miss the show and the people around you sharing that stage. 10) Track the growth and ROI of your online communities. 6) Say “Please” and “Thank You.”

Social Media 267

Social Media Media Social Management 267

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.   Reader Sharing (bookmarked items).

Metrics 71

Metrics Nonprofit Bookmarking Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

ROI 66

ROI Results Community Online 66

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Classy

AUGUST 11, 2021

We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. Get familiar with the campaign metrics available to you in your fundraising software. Avoid having a single gatekeeper in your organization by sharing information across your team. Get Learning With Classy Academy.

ROI 109

ROI Fundraising Time Template 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

ROI 50

ROI Metrics Measure Content 50

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Add “Share” functionality. Select mobile photo-sharing app and download. Select mobile video-sharing app and download. Define your goals and objectives. Create a master login sheet. Create a Google account. Download Facebook app.

Social Media 279

Social Media Social Media Nonprofit 279

The Fundraising Authority

DECEMBER 22, 2020

What I have noticed, however, is that there are seven key traits that are shared by the most effective development professionals… those who are most likely to meet or exceed the goals laid out by their organizations. How many of these habits do you share with them? They Focus on Metrics. They Pick Up the Phone.

Effective 208

Effective Fundraising Profit Donor 208

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

ROI 67

ROI Storytelling Measure Story 67

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Through a facilitated training, participants will work independently and in small groups to develop and share project plans for using social media to engage supporters.

Kentucky 122

Kentucky Leadership Nonprofit Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. You can also use Lightful’s Inspiration feature to discover new accounts to follow for more creative ideas. 3) Decide on your channels.

Social Media 279

Social Media Calendar Content Media 279

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Social 74

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. Tags: 10ntc metrics. This started a twitter hashtag #squirrel.

Social Media 95

Social Media Measure Tips Media 95

TechCrunch

JUNE 22, 2022

Share on Twitter. Friction created by prolonged implementation cycles, lack of adequate clinician involvement and difficult to measure ROI has left us with a healthcare system skeptical of technology. Clearly define success across measurable metrics. Deliver 1x-2x ROI within a year of launch. Vignesh Chandramouli.

ROI 92

ROI Metrics System Industry 92

The Next Web

FEBRUARY 7, 2014

“The system asks for high ROI and enthusiastic projections,” Ries said. In success theater, entrepreneurs will build a business model around their unknown and highly unpredictable idea to make it seem like a high ROI project. Instead, find new metrics you can use to show investors value without resorting to the “plausible promise.”.

ROI 136

ROI Metrics Problem Blackberry 136

Amy Sample Ward

DECEMBER 2, 2009

." Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

Web 114

Web Bookmarking Social Media Metrics 114

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Then share them with your organization’s leadership.

Social Media 122

Social Media Channel Media Difference 122

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. . "Over … But that was then and this is now.

Web 108

Web ROI Social Media Bookmarking 108