Nonprofit Tech for Good

OCTOBER 17, 2023

For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Adjust your content, posting schedule, influencer partners, and engagement tactics accordingly to achieve better results. In influencer campaigns, measure reach and impressions.

Social Media 317

Social Media Media Social Influence 317

Nonprofit Tech for Good

AUGUST 9, 2021

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Setting a monthly goal of recommending two current or previous co-workers, partners, and funders will result in your staff receiving more recommendations in return.

Linkedin 352

Linkedin Practice Social Media Sponsor 352

Nonprofit Tech for Good

JULY 23, 2020

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . If each organization tries to run an ad on the same keyword, the ad for the nonprofit with conversion tracking setup will likely appear higher on the Google search results page. . What is Conversion Tracking?

Google 304

Google Analytics Track Conversation 304

Association Analytics

JANUARY 12, 2022

Identify the key metrics you’ll use to measure your goals. Start by reviewing each of your strategic goals and identifying the key metrics you can use to measure progress against those goals. Most likely, you’ll have more than one metric for each goal. Step 1: Create a master list of all your metrics.

Goal 169

Goal Data Support Metrics 169

Nonprofit Tech for Good

APRIL 23, 2019

But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics?

Metrics 263

Metrics Nonprofit Profile Platform 263

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Now you’re all set to go live.

Facebook 217

Facebook Fundraising ROI Virginia 217

sgEngage

OCTOBER 4, 2024

Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. This will show better results in our current reporting and it will drive healthier results as we move forward.

Metrics 77

Metrics Giving Measure Gift 77

Neon CRM

MAY 22, 2023

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! Track and Analyze Matching Gift Email Metrics However you choose to send your matching gift emails, it’s important that you take the time and effort to enable performance metric reporting.

Gift 97

Gift Results email Metrics 97

M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.

Mail 97

Mail Results Benchmark United States 97

Nonprofit Tech for Good

AUGUST 21, 2021

And, while the terms may describe a donor’s giving, what can non-profits say about the results of their donors’ commitment? This metric in mind, monthly donors know the measure of their impact when they check the box to make their donation monthly. Today, a $5 donation will empower one person with lasting access to safe water.

Difference 333

Difference Donor Community Profit 333

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. The Results: 2) External Audience Mapping: Understanding Your Supporters Understanding your audience is paramount. The Results: 4) Communications Channel Identification: Navigating the Landscape Determining the right communication channels is pivotal.

Digital 289

Digital Strategy Guide Create 289

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. As a result, they invited the expert to develop more courses and saw an increase in learner enrollment and program revenue.

Analytics 169

Analytics Education Program Impact 169

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Start discussing what metrics will help you make overarching decisions.

Analytics 169

Analytics Associations Model Metrics 169

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

SEPTEMBER 29, 2019

Bypassing it can bring disheartening results and leave countless dollars on the table. Multi-pages on a desktop and phone are cumbersome, clunky, and according to studies, will result in a higher abandonment rate. Showcase impact metrics of what each giving level can accomplish. Online and Mobile-Friendly is Giving-Friendly.

Conversation 261

Conversation Online Giving NPO 261

.orgSource

FEBRUARY 6, 2023

Prioritizes outcomes—views customer satisfaction as the significant metric of success. The data results in business intelligence that better meets customer needs. Is ongoing—focuses on the continuum of interactions between your organization and its members, from engagement through a sale and beyond.

Game 44

Game Experiment Marketing Gartner 44

Nonprofit Tech for Good

SEPTEMBER 20, 2018

If you want to dig into all of the results, you can check out the full study (including 32 unique and data-driven test ideas) at: recurringgiving.com. The result? The result? Not only does it improve your typical email metrics, it often generates more email responses which help to cultivate the relationship with your donor.

Stats 236

Stats Giving Fundraising Gift 236

Association Analytics

OCTOBER 10, 2022

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Even if your outreach only results in one or two extra Fundraisers per month, the additional revenue will add up over time. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 208

Facebook Raise Fundraising Audience 208

Association Analytics

SEPTEMBER 27, 2023

Strategic Goal – describe a goal for improving results in each of your business areas. These could be qualitative or specific metrics or KPIs. Current State – use specific metrics to describe the current state of the business area like limitations, challenges, inefficient processes that relate to data, integrations and reporting.

Analytics 169

Analytics Analysis ROI Associations 169

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

Metrics 52

Metrics Track Data Question 52

Nonprofit Tech for Good

NOVEMBER 30, 2014

A good story published on blog that receives a lot traffic and has a strategically placed donate button may result in a small number of passive donations, but fundraising content is written to tap into the core characteristics of what motivates donors to give online (as discussed in Chapter 5) and not just once but multiple times.

Communication 250

Communication Online Storytelling Voice 250

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. Don’t be a #hashtag #spammer.

Twitter 327

Twitter Practice Social Media Nonprofit 327

Association Analytics

APRIL 1, 2024

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. As a result they were able to sunset three underperforming newsletters that required significant resources for the team.

Data 210

Data Strategy Associations Survey 210

Bloomerang

DECEMBER 27, 2024

Todays question comes from a nonprofit leader who wants metrics and advice on how to justify and calculate fundraiser salaries: Dear Charity Clairity, I am looking for some updated industry standards for fundraising metrics around staff positions. I am looking to justify salary ranges, as well as appropriate metrics.

Generation 82

Generation Fundraising Metrics Gift 82

Nonprofit Tech for Good

JANUARY 10, 2022

This is in part because Google Grants only allows ads that are at a Quality Score of 2 or higher and also because a strong website will just lead to better results for your Google Ad campaigns. Failing to meet this threshold for 2 consecutive months can result in a temporary account deactivation. Use Lots of Keywords.

Google 325

Google Grant Guide Nonprofit 325

Nimble AMS

SEPTEMBER 14, 2022

While feeding data from member accounts to generate value for the solution, Stark found a strong relationship between membership types and the likelihood of not renewing, to not renew, causing confounding results. For successful results with your analytics, your association should leverage the best software. Use the best tools.

Associations 130

Associations Data Benefit Practice 130

Nonprofit Tech for Good

MAY 25, 2024

Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 2) A/B Testing Not sure what subject line to go with?

Marketing 187

Marketing Fundraising Test Nonprofit 187

Bloomerang

AUGUST 16, 2021

Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Same as above.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Whole Whale

OCTOBER 2, 2024

Engaged Sessions in Google Analytics 4 To better understand the difference between these metrics, consider this example: If a user visits your site three times in a day, completes two events during each visit, and each session lasts more than 10 seconds, that would count as one user, three sessions, three engaged sessions, and one active user.

Activities 98

Activities Active Activism Difference 98

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Data 126

Data Report Donor Metrics 126

Nonprofit Tech for Good

JANUARY 17, 2019

Your success metrics can focus on likes, comments, shares, clicks, and even conversion. Analyse results and change what doesn’t work : Once you start analysing the success of your posts you’ll realise that we tend to assume what works but we don’t always validate the assumption.

Calendar 269

Calendar Social Media Content Media 269

Nonprofit Tech for Good

FEBRUARY 23, 2017

A good story published on blog that receives a lot traffic and has a strategically placed donate button may result in a small number of passive donations, but fundraising content is written to tap into the core characteristics of what motivates donors to give online (as discussed in Chapter 5), and not just once but multiple times.

Communication 214

Communication Online Storytelling Voice 214

Association Analytics

DECEMBER 9, 2024

Each staff member – and perhaps even volunteers – should understand how their role contributes to key metrics, and how they influence the success of the association. Ensure leadership bases decisions on clear metrics rather than anecdotal evidence. Avoid pursuing overly complex projects before mastering basics.

Analytics 169

Analytics Tips Associations Influence 169

Bonterra

OCTOBER 4, 2021

With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make sure your overall fundraising strategies are working as planned.

Program 98

Program Fundraising Metrics Industry 98

Nimble AMS

JUNE 17, 2024

When you use Nimble Intelligence, your team can work smarter and faster to visualize key metrics, monitor KPIs, and spot growth opportunities. Nimble Intelligence is a new offering from Nimble AMS designed to help associations gain better insights into their data.

Map 141

Map Product Analytics Search 141

.orgSource

MAY 6, 2024

Metrics/Analytics How data is used to evaluate initiatives, member needs, and customer satisfaction The survey report offers a well-rounded picture of an organization’s digital maturity and pinpoints gaps that impede success. Technology/Systems Current systems and how they interact User satisfaction Customer satisfaction Efficiency 8.

Technology 221

Technology Attitude Evaluation Digital 221