5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits
Nonprofit Tech for Good
APRIL 2, 2020
They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality.
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